Internet advertising: a unique content targeting system has been developed
A new technological solution has appeared on the world market that allows you to automatically display contextual advertising based on visual content
Currently existing advertising web services offer advertisers to place ads depending on the subject of the site, based on keywords or taking into account the socio-demographic characteristics specified by users. However, there is a huge amount of visual content on the Web that is hosted by users from all over the world. Images and videos are accompanied by short text descriptions in various languages or are completely absent. As a result, as a rule, visual content is not used as the basis for advertising targeting.
The British company WeSEE, one of the development centers of which is located in Russia, has introduced a new solution for the advertising platform. During its development, proprietary technologies for indexing multimedia and text information were used.
The uniqueness of the service lies in the ability to automatically select advertisements depending on the content of the visual content of web pages. Moreover, the presence of text descriptions is not required. The system analyzes the content of the images placed on the page, detects the found objects and determines the corresponding advertising theme. Thus, based on the results of image analysis, the system determines the area of interest of the user or thematic content of the web page. This allows you to place almost perfectly relevant advertising information on the site. So, when detecting images of cars, the system will offer the user the services of selling, insurance or car loans.
Content processing on publisher sites is continuously performed on the company's servers.
The presented platform opens up new opportunities for Internet advertising, which are associated with the use of traffic generated by users. Any web services and sites that host visual content - photo hosting and photo albums, social networks, blogs and other services, including mobile ones - get a unique opportunity to monetize photos and videos posted on resources. In turn, advertisers receive an effective tool for managing advertising campaigns, which allows broadcasting advertising messages directly to the target consumer.
A solution is currently being proposed in Russia.
Source cybersecurity.ru/net/118779.html
Currently existing advertising web services offer advertisers to place ads depending on the subject of the site, based on keywords or taking into account the socio-demographic characteristics specified by users. However, there is a huge amount of visual content on the Web that is hosted by users from all over the world. Images and videos are accompanied by short text descriptions in various languages or are completely absent. As a result, as a rule, visual content is not used as the basis for advertising targeting.
The British company WeSEE, one of the development centers of which is located in Russia, has introduced a new solution for the advertising platform. During its development, proprietary technologies for indexing multimedia and text information were used.
The uniqueness of the service lies in the ability to automatically select advertisements depending on the content of the visual content of web pages. Moreover, the presence of text descriptions is not required. The system analyzes the content of the images placed on the page, detects the found objects and determines the corresponding advertising theme. Thus, based on the results of image analysis, the system determines the area of interest of the user or thematic content of the web page. This allows you to place almost perfectly relevant advertising information on the site. So, when detecting images of cars, the system will offer the user the services of selling, insurance or car loans.
Content processing on publisher sites is continuously performed on the company's servers.
The presented platform opens up new opportunities for Internet advertising, which are associated with the use of traffic generated by users. Any web services and sites that host visual content - photo hosting and photo albums, social networks, blogs and other services, including mobile ones - get a unique opportunity to monetize photos and videos posted on resources. In turn, advertisers receive an effective tool for managing advertising campaigns, which allows broadcasting advertising messages directly to the target consumer.
A solution is currently being proposed in Russia.
Source cybersecurity.ru/net/118779.html