Google's most mysterious SERP

    One of the developers of Beerby (a program for beer lovers) drew attention to a strange fact : the site receives unusually a lot of search traffic for [ cake central ]. He checked and was horrified: the absolutely left page ranks first in Google search results, ahead of sites and more, despite the fact that CAKE or CENTRAL are never mentioned on this page .

    Question to the optimizers: how is this possible and how can this glitch be reproduced on another request?

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