November 19, 2010 at 12:56How to find traffic in website statistics?
Of course, any active member of affiliate programs knows the traffic structure of their website or blog. Statistics counters track conversions from search engines, contextual advertising, social networks. However, few people analyze this data deeply and use the patterns found to improve their sales results.
Below are three useful tips on how to analyze your traffic and its impact on sales based on Google Analytics data.
Most affiliate networks and major affiliate programs provide their members with the ability to track traffic sources that led to sales. However, these statistics are not always sufficient, or they can be difficult to understand. Some interesting features of Google Analytics will help you quickly track the sources of sales-friendly traffic.
1. Goals - A popular Google Analytics tool. But with their help, you can track not only the sources of registrations or purchases on your site. Set the goal of the newsletter subscription page, blog broadcast subscription, add a comment to the post, contact form. This will give you more understanding of which sites or for which key queries from search engines you get active site visitors.
You can also use goals to track referral sources for your referral links and analyze referrals from your site to the seller’s site. Thus, of course, you will not be able to find out if the visitor bought the product or not, but you can see the sources of traffic for potential buyers.
2. Configure your own traffic segments in the statistics for those sources from which you assume selling traffic. For example, social networks, thematic blogs. Do not lose sight of Twitter, Vkontakte and other social media. Internet users spend a lot of time there, which means you have a chance to attract their attention on these sites.
Configure a segment that shows traffic from the specified social networks.
Next, use the annotation tool to mark your activity by date (posting a blog post, posting an article on a theme site, etc.).
Now you can clearly observe the relationship between a specific blog post and traffic dynamics, as well as the dynamics of visits to your goals.
3. Another way to use annotations is to mark your income. You can add daily or weekly markers with the amount of income and directly compare on the graph your traffic for specific segments or goals with your income.
Below are three useful tips on how to analyze your traffic and its impact on sales based on Google Analytics data.
Most affiliate networks and major affiliate programs provide their members with the ability to track traffic sources that led to sales. However, these statistics are not always sufficient, or they can be difficult to understand. Some interesting features of Google Analytics will help you quickly track the sources of sales-friendly traffic.
1. Goals - A popular Google Analytics tool. But with their help, you can track not only the sources of registrations or purchases on your site. Set the goal of the newsletter subscription page, blog broadcast subscription, add a comment to the post, contact form. This will give you more understanding of which sites or for which key queries from search engines you get active site visitors.
You can also use goals to track referral sources for your referral links and analyze referrals from your site to the seller’s site. Thus, of course, you will not be able to find out if the visitor bought the product or not, but you can see the sources of traffic for potential buyers.
2. Configure your own traffic segments in the statistics for those sources from which you assume selling traffic. For example, social networks, thematic blogs. Do not lose sight of Twitter, Vkontakte and other social media. Internet users spend a lot of time there, which means you have a chance to attract their attention on these sites.
Configure a segment that shows traffic from the specified social networks.
Next, use the annotation tool to mark your activity by date (posting a blog post, posting an article on a theme site, etc.).
Now you can clearly observe the relationship between a specific blog post and traffic dynamics, as well as the dynamics of visits to your goals.
3. Another way to use annotations is to mark your income. You can add daily or weekly markers with the amount of income and directly compare on the graph your traffic for specific segments or goals with your income.