Marketing history as an element of problem solving
I don’t know how relevant my thoughts on marketing are (I’m not a professional, I’m rather an amateur), but I want to talk about one interesting campaign that my son implemented,
so it turned out that in early November he found investors and decided to open his own digital agency. At this point, the Ukrainian magazine Media Marketing Review organized the X-Ray Award (just in case). The son was asked to come up with the cheapest possible (there is no budget at all) and creative campaign in the format of direct marketing.
The fact is that it’s difficult to get through to the marketing directors of large companies (MTS, Kraft Foods, Kyivstar, etc.). When they are not on a business trip, then at a meeting. Not in a meeting, in negotiations, or in a meeting. When in their office, the referents do not want to give them even individual invitations to the table. As a result, 99% of calls and letters to brand representatives immediately fall into the basket.
The deadline for the implementation of the entire project was 7 days. The son very unconventionally (well, I can’t help but boast) decided that it was better to focus not on the format of the package / invitation, but on its feature. Given the name of the award, brand x-rays were made.
As a result, the phrase "Oleg Petrovich brought an x-ray from the clinic (insurance), personally in the hands" opened previously closed videos. I will add this post to the video that we shot with friends in just a couple of hours at the end of the campaign.
I hope this story helps someone on the other hand to look at the problem that is now facing you. Have a nice resurrection and creative solutions!
so it turned out that in early November he found investors and decided to open his own digital agency. At this point, the Ukrainian magazine Media Marketing Review organized the X-Ray Award (just in case). The son was asked to come up with the cheapest possible (there is no budget at all) and creative campaign in the format of direct marketing.
The fact is that it’s difficult to get through to the marketing directors of large companies (MTS, Kraft Foods, Kyivstar, etc.). When they are not on a business trip, then at a meeting. Not in a meeting, in negotiations, or in a meeting. When in their office, the referents do not want to give them even individual invitations to the table. As a result, 99% of calls and letters to brand representatives immediately fall into the basket.
The deadline for the implementation of the entire project was 7 days. The son very unconventionally (well, I can’t help but boast) decided that it was better to focus not on the format of the package / invitation, but on its feature. Given the name of the award, brand x-rays were made.
As a result, the phrase "Oleg Petrovich brought an x-ray from the clinic (insurance), personally in the hands" opened previously closed videos. I will add this post to the video that we shot with friends in just a couple of hours at the end of the campaign.
I hope this story helps someone on the other hand to look at the problem that is now facing you. Have a nice resurrection and creative solutions!