Life after Google: 15 startups founded by former employees

Original author: Sarah Kessler
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In the process of accumulating more than 10,000 employees worldwide, Google also has a lot of former employees.

Many of these Xooglers (yes, that's what former employees call themselves) decided to create their own startups. Startups founded by Xooglers are known all over the world because they were either acquired by Google or its competitors, or found funding from other Xooglers and broke new paths on the Internet.

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Here is a description of 15 companies that arose in the minds of people who once worked on the web giant.


1. Ooyala


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Ooyala is a platform for publishing videos online and monetizing them. It was founded by former Google employees Sean Knapp, Bismarck Lepe and Belsesar Lepe (Sean Knapp, Bismarck Lepe, and Belsasar Lepe) in 2007. The main function is to add advertising links to video content. The service also provides many additional opportunities for entrepreneurship, including analytics tools and means of delivering content to mobile devices.

Since launch, Ooyala and its Backlot video platform have been used by major companies such as Dell, Electronic Arts, Hearst Corporation, and Telegraph Media Group to manage and monetize their video assets.

2. Dasient


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Placing malware on third-party web resources is a convenient method for cybercriminals to spread viruses, eliminating the need to send the virus by e-mail to each of its victims individually. Often the sites from which the distribution took place end up being blacklisted by search engines even after the threat has been removed.

Dasient helps sites track the presence of malicious code so that the site does not end up on a scary blacklist. Two of the three founders who created the company in 2009 are former Google employees. Neil Daswani worked as a security engineer, and Shariq Rizvi was a member of Google's Webserver and App Engine teams. Third Founder Ameet Ranadive is a former McKinsey strategic advisor.

3. Tell Apart


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Developed by the same guys who founded the Google AdWords API team in 2004. Tell Apart works with e-commerce data from client companies. The goal is to identify key customers in the market and predict potential customers. For the same customers, Tell Apart also creates individual layouts for ads, and also serves them offline.

4. Cuil


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It’s not at all surprising that Anna Patterson, a former architect of the Google search index, set about creating her own search engine. However, it’s rare to find a search engine that differs from the standard list of blue links. Cuil algorithmically clusters the results so that to search for “Abraham Lincoln”, separate report pages are created for keywords such as “Abraham Lincoln”, “President Abraham Lincoln” and “Abraham Lincoln team”. In addition to traditional search results, Cuil combines links to create a report on information groups and keywords for a given topic.

5. FriendFeed




FriendFeed allows users to share photos, articles, and other media content in the form of news feeds. Your friends can comment and mark content as they like. Sounds familiar? After shamelessly borrowing the startup’s key features, Facebook bought FriendFeed in 2009, taking Paul Buchheit, co-founder of FriendFeed and Gmail creator.

6. Redbeacon


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Redbeacon is like an advanced version of Craigslist, which helps users find qualified artists for almost any job. The user indicates the type of work to be done, the deadlines, and local experts are fighting for the right to perform work in the categories of low cost and affordability.

When a user chooses whom he wants to hire, Redbeacon allows you to order the service on the Internet. Agree, the not-so-expected startup from Ethan Anderson and Aaron Lee, who were responsible for launching Google’s video platform prior to the acquisition of YouTube in 2006, or from Yaron Binur, who led the development of Google News .

7. Mixer Labs


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One of the co-founders of Mixer Labs was also one of the founders of the Google Mobile Team. He was the first project manager for Google Mobile Maps. Mixer Labs GeoAPI service allows developers to integrate location definitions into their applications. Twitter apparently decided that it’s possible to use such a service, and acquired Mixer Labs in December 2009.

8. Howcast


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All three Howcast founders worked for the Google Video Team during a given period. Their startup focuses on producing instructional videos - everything from “How to cope with boring office work” to “How to get yourself to work.” Founders say they are approaching a 2,000,000 download via iPhone, iPad, Android, and BlackBerry devices.

9. MyLikes


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MyLikes allows any member of the social network to sell ads. Subscribers express personal approval of certain products that appear on their Twitter and Facebook accounts. Each time a friend clicks on an ad, MyLikes pays the person who posted the ad or makes a charity contribution to a fund selected by the subscriber.

Co-founders Bindu Reddy and Arvind Sundararajan (Bindu Reddy and Arvind Sundararajan) do not complete the list of former Google employees who believe in this idea. The company consists entirely of former Google employees .

10. Weatherbill


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Many insurance companies offer to insure an umbrella, but only a few insure against rain. Former Google employees David Friedberg and Siraj Khaliq created Weatherbill to insure those companies that could suffer significant damage due to unexpected weather changes.

Event planners, ski resorts, snow removal services, and tourism-related businesses that appear and disappear depending on weather conditions can use the service to save the day. Barbados, for example, uses Weatherbill to offer guests $ 100 in compensation for each day when the weather may be considered “imperfect” by visitors.

11. Doapp


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Joe Sriver, founder of Doapp, was Google’s first user interface designer. The company aims to “Develop applications for websites, desktops and mobile devices that will help you do useful things, increase productivity and improve the standard of living online.” In addition, this is the developer of the beloved Whoopie Cushion App .

12. reMail


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ReMail provides advanced email search capabilities for iPhone. At least that was the case until Google acquired it from its founder, Gabor Cselle, in February. Proving the postulate that you "can never completely leave Google", Celje rejoined the Google product management team after the acquisition.

13. Aardvark


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Another startup founded by ex-Google employees just to be acquired by Google, Aardvark accepts your questions and finds people on your own social network who can answer them. Instead of spamming your requests to all friends who are online, which you can do without outside help, Aardvark finds friends and friends of friends who most likely have an answer to your question. Thus, you will annoy with your question about your favorite restaurants in Denver only a few people, instead of disturbing them with a lot of people who have not even been there.

Google paid $ 50 million for the company in February 2010 - the service is still a project of Google Labs, but it could become an integral part of Google Search or Android.

14. Hawthorne Labs


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Appolo is a newspaper type for the iPad, but cooler. This is just one of the products from startup Hawthorne Labs. One of the key features is an algorithm that evaluates which articles and sources you are interested in and helps you find new material based on personal preferences and viewing the story. Co-founder Shubham Mittal previously worked both at Microsoft and at Google, but in the context of this post we still call Hawthorne Labs a startup from Xoogler.

15. AppJet




Two of the three founders of AppJet were engineers at Google. And since Google acquired AppJet 8 months ago, they are working on Google again. The team that created the EtherPad real-time document collaboration system joined the Google Wave project , which is now at rest, with the world .

As in the epilogue to the original article, I propose here in the comments to upload Xoogler startups that have attracted your attention.

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