July 31, 2010 at 22:49Corporate logo evolution
- Transfer
The logo, like the name, determines the appearance of the company. Famous brands are recognized by millions of people. If you see a yellow letter M, consisting of two arcs, then you immediately remember McDonalds, and the outline of the nibbled apple will remind you of Apple.
Let's look at the logos known to many ... what they were and are.
Four rings have nothing to do with the Olympic rings, but are the emblem of one of the oldest German automakers. They mean the merger in 1932 of four previously independent firms: Audi, DKW, Horch and Wanderer. Together with NSU Motorenwerke AG, which joined in 1969, all these automakers are now known as Audi AG. The company itself has more than a century of history. In September 2009, Audi introduced its new logo, adding a three-dimensional element to the same rings. Now this logo is known to millions of people.
First, an apple tree with Isaac Newton under it and the inscription Apple Computer Co on the ribbon was painted on the Apple Computers logo. Soon he was considered too difficult to understand and replaced with a striped bitten apple. Some fans even try to justify this logo with the biblical tradition of Adam and Eve. Now the apple has lost its color and has become silver.
British designer Abram Games, who became famous for creating the very first BBC logo, called it “bat wings”. These “wings” lasted less than a dozen years and were replaced by a circle depicting the contours of Britain and the inscription “BBC tv”. After they began broadcasting the television picture in color, the logo also became color. A couple of logos changed, and in the end there were only black BBC letters inside the white squares. Simple and tasteful.
Created in 1974, the Federal Express logo has undergone only one change. The modern version is simple to disgrace: the abbreviated name of the company and the barely noticeable icon of the registered brand. As a special feature between the letters Ex, you can see a white arrow that symbolizes delivery. Meanwhile, Rolling Stone magazine considers this logo one of the best logos of the last 35 years along with the logos of Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald's and Playboy. In general, everything ingenious is simple.
The familiar IBM logo was created by American designer Paul Rand and was an abbreviation of the company name, written in the font City Medium. Later, he updated the logo. As a result, we are pleased with these white-blue-striped letters.
Surely most of them have even heard about this manufacturer of photo equipment and photo materials, and many once had (or still have) "soap dishes" of their production. In 1960, the company, instead of the old obscure logo, introduced a new one, in the form of a bent leaf. After 11 years, a new logo appeared, known to all photographers. Well, in 2006 it was updated and, like many others, became a simple and understandable inscription with the name of the company.
After launching in 1981, the logo always had one large letter M and two carelessly drawn tvs. But how they just did not decorate! And even now, you can see different versions of the same logo, which as a whole has not changed for almost thirty years.
The young American pharmacist Caleb Bradham in 1893 wanted to create a medicinal syrup, and it turned out Pepsi-Cola. The first logo was painted by Caleb’s neighbor. Having traveled a long and volatile path, the logo did not become as simple as that of others, but became bright and memorable. Red-white-blue wavy circle? Pepsi!
The logos used in the article are registered trademarks ... known to half the world.
I still ask you not to kick much, I just translated someone else’s article ... throwing one company out of it, really
Let's look at the logos known to many ... what they were and are.
Audi
Four rings have nothing to do with the Olympic rings, but are the emblem of one of the oldest German automakers. They mean the merger in 1932 of four previously independent firms: Audi, DKW, Horch and Wanderer. Together with NSU Motorenwerke AG, which joined in 1969, all these automakers are now known as Audi AG. The company itself has more than a century of history. In September 2009, Audi introduced its new logo, adding a three-dimensional element to the same rings. Now this logo is known to millions of people.
Apple inc
First, an apple tree with Isaac Newton under it and the inscription Apple Computer Co on the ribbon was painted on the Apple Computers logo. Soon he was considered too difficult to understand and replaced with a striped bitten apple. Some fans even try to justify this logo with the biblical tradition of Adam and Eve. Now the apple has lost its color and has become silver.
Bbc
British designer Abram Games, who became famous for creating the very first BBC logo, called it “bat wings”. These “wings” lasted less than a dozen years and were replaced by a circle depicting the contours of Britain and the inscription “BBC tv”. After they began broadcasting the television picture in color, the logo also became color. A couple of logos changed, and in the end there were only black BBC letters inside the white squares. Simple and tasteful.
FedEx
Created in 1974, the Federal Express logo has undergone only one change. The modern version is simple to disgrace: the abbreviated name of the company and the barely noticeable icon of the registered brand. As a special feature between the letters Ex, you can see a white arrow that symbolizes delivery. Meanwhile, Rolling Stone magazine considers this logo one of the best logos of the last 35 years along with the logos of Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald's and Playboy. In general, everything ingenious is simple.
Ibm
The familiar IBM logo was created by American designer Paul Rand and was an abbreviation of the company name, written in the font City Medium. Later, he updated the logo. As a result, we are pleased with these white-blue-striped letters.
Kodak
Surely most of them have even heard about this manufacturer of photo equipment and photo materials, and many once had (or still have) "soap dishes" of their production. In 1960, the company, instead of the old obscure logo, introduced a new one, in the form of a bent leaf. After 11 years, a new logo appeared, known to all photographers. Well, in 2006 it was updated and, like many others, became a simple and understandable inscription with the name of the company.
MTV
After launching in 1981, the logo always had one large letter M and two carelessly drawn tvs. But how they just did not decorate! And even now, you can see different versions of the same logo, which as a whole has not changed for almost thirty years.
Pepsi
The young American pharmacist Caleb Bradham in 1893 wanted to create a medicinal syrup, and it turned out Pepsi-Cola. The first logo was painted by Caleb’s neighbor. Having traveled a long and volatile path, the logo did not become as simple as that of others, but became bright and memorable. Red-white-blue wavy circle? Pepsi!
The logos used in the article are registered trademarks ... known to half the world.
I still ask you not to kick much, I just translated someone else’s article ... throwing one company out of it, really