Habrhab audience

The Russian proverb says, “With whom you lead, you will gain from that.” 

And what can be typed, living on Habré? To do this, you need to understand who you can get along with on Habré, that is, who is attending this project. 

To answer this question, a little over a week ago I asked users to take part in a survey that would supplement the data on the Habrahabr community that is already in the media kit and statistics . More than 2,800 people have responded to this request! 

With the results of this questionnaire, I would like to introduce you to this topic. Below we will talk about who they are - users and readers of Habrahabr, what they do, what they love, what they think about, and three practical tips, plus a bonus!


We can do without boring, in many respects obvious statistics such as gender, age, education, marital status, etc., I will only note that among visitors to Habr, only 11.4% consider themselves to be aliens (and many expected that they would be under 90%). It’s better to go straight to more interesting topics, for example, the professional activities of Khabravchan.

Information on what readers and users of Habr are doing can be obtained from two sources: questionnaires and a media kit of Thematic media. In the questionnaire, it was possible to choose only one option, that is, the main type of activity, the guys from TM provided the opportunity for multi-selection. 


The result tells us that a typical developer in the vast expanses of the former USSR combines programming with many other tasks: from traditional system administration and layout to exotic ones like managing the merchant fleet or making furniture. In addition to the professions indicated in the questionnaire, among us there are salesmen, officials, scientists and even artists of the orchestra and herders-cattle. 

Almost two-thirds of the residents of Habra are working "for uncle." More than a third (36.6%) of users combine different types of activities, for example, work and study or work and freelance. 


A third of users consider themselves to be experienced professionals. Slightly more than 14% indicated that they are engaged in managerial functions. This indicates a high professional and expert level of the community. (Do you bet? Please comment.) 


But why do these people visit Habrahabr, and sometimes also write topics?

The study showed that Habr is considered primarily an educational and news resource. Entertaining materials are less interesting. 

Hence the first practical advice:  Want to write a popular post on Habré? Write something developing or relevant news, preferably with analytics, rather than humor or offtopic.

Most of all, people like it when they share their experiences with them. 

From here follows the second tip: If you want to create a training topic like “How to hammer a nail”, then write about how you did it: which hammer you used, how the finger was beaten off in the process, etc., and not just step-by-step instructions.

Most users of Habr approach consumer information, that is, they only read. However, 31.2% of users who have an account are also ready to create it, write their own articles and topics. But what drives them to publish?

As it turned out, in the vast majority of cases - this is a simple desire to share knowledge, to communicate. Not many people want to become famous or increase karma, a little more than a quarter of the respondents. Often, among the incentives for creating topics, people distinguish invites.  


What about karma? It would seem that this axis around which the entire Habr revolves. However, research shows that people take it calmly. Only a third of users who have an account are worried because of its level. It is funny that the attitude to one’s karma does not change depending on its level, that is, one who has karma, for example, more than 100, is just as upset because of its fall as one who has, say, 10. 

In general, for more than 70% of Habr’s visitors, the level of karma does not mean anything special, only 14.3% consider it an indicator of user competency.  


Third Practical Tip: There is no point in experiencing karma. Although for convenience it is worth keeping it above 5. 

I note that I was not able to find any degree of correlation between karma and other indicators: age, position at work, time spent on Habré, passion for blogging. Unless only with activity - the higher the karma, the greater the activity on the Habré; read, you need to write topics if you want to increase it. For this conclusion, you can thank captain Evidence. 

But besides work and reading of Habr, people usually still have a rest. The hobbies of the inhabitants turned out to be less interesting than I expected.

It's funny that so many people are addicted to TV shows. Is there a new season for Slave Isaur ? Among the original hobbies are historical reconstruction, rc models, collecting photo swingers, embroidery, kitesurfing.  

What can be said in the end? I think we can summarize the study as follows: 

young IT specialists with a high educational and professional level, focused on further improving it, visit, read and write Habrahabr (while reading this phrase from boredom, died - author's note). As a result, from such a company you can get mostly good. 

Finally, something else. Do Habr users consider an interesting resource or read it out of habit, in other words, Habr is a cake? In the affirmative, 57% of respondents answer this question, another 21% are simply off topic. 

And, as I wrote at the beginning, a bonus! Bonus - these are the best answers of those whose profiles I found inadequate, a kind of leper colony of this study. You can read it here on Google Dox .

You can find out more complete results of the study, as well as a description of its methodology, by downloading the report: Habrahabr community: composition, values ​​and psychological attitudes .

I note that I consider it incorrect to publish answers to the questions of the questionnaire in the public domain. The survey was anonymous, but if desired, some respondents can be identified by the level of karma. Thus, the reliability of the conclusions made and the results as a whole remain entirely on my conscience; it will not work to verify them. 

If you have questions, then ask in the comments.