Runetology (55): social and viral video on Runet

Innokenty Skirnevsky, head of Trailer Studio, talks about the most effective media for information, about the development of the video advertising market, about the goals of social virus videos, about the philosophy of video trailers, about customers and performers of the Mr. series Freeman, and how to properly think through and run a viral video.

Guest Interview:

• “A clip of officials” and “A clip of Santa Claus”: why were they created?
• Video advertising in Runet: how a new market is formed
• Video Content Classification
• Why are website trailers needed?
• How does viral video spread on the network?
• Who and why did Mr. Freeman?
• Bidlo.tv: Social Video Distribution Channel
• Is it possible to make money on social video?

Discussed news:

• Lostfilm owner taken hostage because of domain
• Go go to tv
• Russian hosters unite in a charter
• "Thematic Media" opened the Atata.ru service

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