We speak publicly. Preparing for your first conference talk

    AHTUNG !!!!Greetings, colleagues. I'll start with a disclaimer. I myself am not an experienced storyteller, but just learning. Perhaps that is why my experience will be interesting to other beginners. Experienced presenters who have something to add - please unsubscribe in the comments or in PM - what could be done better.

    It all started with the fact that our company was unable to speak at RIF + CIB, for various reasons, but I have long wanted to. The next interesting industry event is " E-Commerce Week ", and our reports were included in the program of the event (not without the help of razmolot ).

    Having read articles on Habré ( one , two , three , etc.), began to prepare for his first public appearance.

    So. First: Goals. As smart people correctly wrote on Habré - the presentation is not " about what ", but " why ."

    My goals were as follows:

    Presentation objectives


    1. Experience
    2. Karma
    3. Just perform normally, keeping within time (30-40 minutes), without putting the audience to sleep.

    Now in more detail.
    1. Experience - the only way to learn to perform well is that you will not believe doing it again and again. Books, articles, trainings - will help you accelerate, learn faster, but no more. In the end - you still need to go on the battlefield. To make mistakes, stutter, blush, but get invaluable experience. Where without fun mistakes!

    2. Karma (do not laugh) - convey to the consumer information about the rake and underwater mines that are placed by web studios. And on which the unprepared Customer can run into. Yes, trust in the market as a whole is an important task, even if it does not lead to profit right now.

    3. To perform normally is a minimum task, but also a maximum. For the first time already something.

    Direct tasks of promoting the company, getting customers - were not set. Not all at once.
    Setting real, not transcendental tasks turned out to be good ideas in practice.

    Preparation of the material and the presentation itself


    Step One - Intelligence. Who is speaking in the section with me? Which companies? And google them? Theses of co-rapporteurs.
    Based on the topic of the section, the theses of the co-rapporteurs and what I can talk about myself, the topics were chosen.

    (!) A mistake at this stage - it was too late to give the theses to the organizers, and they did not have time to include them in the print handouts.

    The second step is googling, collecting preliminary information, interviewing colleagues to clarify details on the topic of the speech.

    Step three - planning the performance itself, sequence. I will dwell on this in more detail. For this, I personally use the ideology of mental maps ( Mind Map ). Armed with good paper (for photo printing) and a set of 20 gel colored pens - I drew

    image

    mental map of performance . Chur for the quality of the graphics do not kick, I draw as I can.

    He arranged the branches clockwise, from “Introduction” to “Completion”, and numbered the sequence of presentation of the material.
    Then he armed himself with an exel, compiled a table of stages of the performance - so that the total time could be conveniently summed up, and scattered the stages of time that could be devoted to this stage. Next, google the average speech speed - about 100 words per minute. Here's what it looks like:

    Timemachine

    He entered the time allotted for a separate stage of his speech in the branches of the mental map.

    Slide preparation


    Armed with the freshest OpenOffice.org 3.2 and Impress (PowerPoint I can’t stand the spirit) and the minmap, I sat down to draw slides. Here is what was guided by:

    1. Respect for the guys who organize the seminar - the logos of the event and the logo of the organizers are mandatory on the first and last slide. What is there, and our own logo.

    2. Usability. Do not force the user to understand once again what where. All slides are made with simple tracing paper. In my case, this is the headline above, and the content is centered.

    3. If someone suddenly gets bored - below brought up the progress bar, which indicated START, Finish and intermediate stages. As you approach the final, the bar fills.

    Everyone immediately sees the scale of the disaster, and there is no sensation of “when will he finish, how many more slides are there?”

    4. Saving the presentation. Yes, yes - do it in all conceivable formats, from pdf to ppt. And check right there! Copy all this to a USB flash drive, add the original pictures to a separate folder there. Presentations can sometimes “lose” pictures.

    0. You can also protect the flash drive from infection - you never know who will visit this public laptop with a projector. I use Panda Vaccination myself . After all, then insert it at home!

    Presentation itself (1 Mb, pdf)

    Performance

    Talker Bird
    Before the speech, the wise section moderator gave a couple of tips, which I will share.
    Try to engage the audience - ask them questions, ask them to raise their hands, let them know - that their opinion, their interests are important.

    Yes, another hint - you need to constantly keep the microphone at the right distance. Some speakers hold too close, and breathing sounds are heard. On the contrary, I constantly took my hand away, and it was hard to hear. The second option is more common. But this will probably only come with experience.
    (UPDATE: Here the pros say that some microphones should be kept strictly horizontal, while others recommend a microphone-hands free, I like the second)

    Be sure to go to the projector with a local coffee technician BEFORE you start speaking, check how your presentation works, copy materials, learn how slide switching works.

    In total, it took about 6 hours to prepare. Enough for now. If interested, I can tell you more about the topic of the speech, or about the Mind Map.

    I learned mental cards from Nikolai Nosov and based on Tony Busan's book “ Superthinking ”.

    PS Thanks to the section moderators Natalya Chanysheva and Dmitry Sudakov , and to the unknown authors of the illustrations.
    PPS I really liked the performance there, Usability ( Dmitry Satin ), the best speaker of those whose reports I personally saw.

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