Social Shopping: A Survey of Resources for Online Merchants

Original author: Linda Bustos
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The following is an overview of social shopping networks. These networks operate on the principle of platforms where you could hang your goods. The source is not very fresh, but there are not so many reviews on this subject even in the English-speaking party. This is not just about online stores with one provider (although this may now be the topic of the day - when the retail space is so expensive and much cheaper to raise a site and trade online) - here is a list of sites where you can post goods for free.

Many thanks in advance for comments.

What is social shopping ? If you take and mix how in a blender work with social bookmarks ( social bookmarking ), activity in social networks (social networking) и проведение тестовых (сравнительных) закупок (в результате получится гибрид, который называется social shopping.

В последнее время появилось великое множество самых разных ресурсов, посвященных social shopping, открывающих для он-лайн продавцов целое море возможностей, чтобы найти своего покупателя с помощью низкозатратного маркетинга, работающего по принципу «из-уст-в-уста».
Мы сделали исследование множества различных сайтов, куда вы как продавец, могли бы поместить на продажу онлайн свои товары, и в данном обзоре мы предоставляем вашему вниманию короткое резюме по фичам каждого из них.
Since you never know where the customer will come from (and the sale will happen), it may be worth publishing your products (offers) wherever possible, and in this way you can track which resources are really useful and which ones are just waste of time.

Social Shopping Bookmarking Sites Resource List (Or “Social Wishlists”)

Here is a list of sites where you can bookmark products, set tags, share information about your products, and even maintain a blog about the products you sell if you like. Some resources even allow you to join groups, or make money from voting for someone else’s product and increasing its rating.
Here's a tip for you: if you are going to publish goods or products of your own production there, do not even think about the issue of tagging inattentively. Do a search for the most popular tags that are meaningful
(these are usually the tags that search the most), they are usually the most targeted ones, and do not forget about special terms to maximize the likelihood that your products will be found in the search .

Style feeder

Allows users to join groups, create lists of products you want to buy, so-called wishlists, you can send product data (product page) to a friend by email, add product lists to your blog, or profile on myspace.


Allows you to add a small java script program, saved as a bookmark in the browser (bookmarklet) and - let's go! The resource allows you to search for a product / product by category, allows you to maintain a list of users, add friends, join groups, and comment on products and users. Kaboodle automatically creates descriptions when you hang a bookmark on the product page.

The Wists function - Wists (means weblists - do you understand?) - allows users to save all their wishlists in one place, instead of opening each online store separately. The “Copy & paste” function for describing a product / product may seem too complicated to someone, but you have more control options than when generating a description automatically. And if you want to take advantage of the bookmarking feature, see the Wists section in action.

Style hive

In addition to the usual functions: bookmarking / adding comments, options to join groups and add friends, you can also follow your friends' events / “follow” or selectively watch updates from unfamiliar users a la Twitter. They also included a feature specific to social media 1.0: a forum.

It is possible to bookmark the products, send the product page to friends by e-mail, subscribe to RSS feeds and participate in the rating for other users. It doesn't seem like there is a function to add friends here - for now. There are two ways on this resource with which you can add your product: you specify the name, URL, or UPC code of the product, or add an icon to the browser and bookmark the product - on its page. You can post a “Shopcast” - a shopping request - by adding a badge or feed to your list - to your blog. Hi to the designers - blog posts look really cool.


Some social features are missing: for example, you cannot add a community, but you can paint tags for your products. Unfortunately, this attracts a lot of irrelevant spam that appears in the top of all product lists (without pictures for it) and the resource design cannot be compared with all other sites, however, this site can be used to post your goods.

ProductWiki A Wiki-based
social network where you can add a product, subscribe to RSS feeds, mark products “love it / I like,” “want it / I have it.”

The next section : Sites dedicated to transactions within the community / Social Deals and coupon sites / Coupons Sites.

It allows you to find and conclude a deal for specific products, allows you to view published coupons with codes and special offers on the Dealplumber database, or publish your product or coupons for products / products under an affiliate program. There are also the categories “Free Stuff” (free products) and “Free Shipping” free shipping.

Dealtagger The
ability to create a list of products for sellers for free, yes, that's true. You add a button to the bookmark list on your toolbar, or post your suggestions one by one. Functions: join a group, put tags, do a viewing, and your contacts can see the updates of your feed on Twitter.


You can put a list of your offers there, prices, you can go over other people's offers, and repeat the same thing. You can also earn money if other users click on the AdSense link near your posts (published products). (It sounds like an invitation to click on a fast post ...) This site is actually in its infancy, there are not many proposals, categories or members published there, but it is still worth looking at.


As well as in the case of the Dealcritic resource, but here the organization / categories and the ability to subscribe to RSS feeds for hot offers, or for all deals, or for offers to receive something, is much better. Plus gives free distribution of contextual advertising.

Social resources / engines that provide an opportunity to conduct a comparative analysis of prices

Now let's talk about some of the "gray" sites dedicated to social shopping. The following are the resources that make it possible to immediately sort by price, they have either the functions of a social shopping site, that is, either the free ability to submit your products to the site, and thus they are worth mentioning here - in order to attract them The attention of the entire respected community of online sellers interested in building a wide network of sites in order to gain momentum.

A search engine built on visual search - which allows you to zoom in - and view product details as well as look for similar items selected by color, shape, pattern, price, etc. The list of categories includes: watches, shoes, bags, jewelry, clothes.
Sellers can add individual products, or by sending an email, submit a feed or link.
This is great if you already have an affiliate program, you can pay per click or for every sale, supports both models.


This is not your grandmother's flea market. Modern Etsy exclusively gives lists of hand made goods, they extinguish everyone with their Web 2.0 gadgets, because of which everyone simply clings to this resource - including the Geolocator function / geolocator and Shop by Color / Buy by color. Users can create their own Lists of Treasury. Sellers can register their username for free at, and can post lists of their products at $ 0.20 per lot, with a 3.5% fee on each sale. Listings live for 4 months.


Crowdstorm is similar to MySpace, Digg, and if you mix them all together. You can build your own network, recommend products (products) with the “Recommend” function (rating system is the same as on Digg) and you can also search and view products like on any other shopping engine with a function to compare offers. It’s easy to book your products here - but here's the catch - users will be redirected to Amazon or Ebay to make a real purchase. That is, it will work for you in the best way only if you are already an online seller who already uses these channels.

Does Hawkee

Sound Like a Playground Suitable for Selling a Collection of Your Toy Soldiers on It? Let's think again.
Hawkee is a social network for technical fans, where you will find offers and discount coupons submitted by users, as well as product reviews and code snippets, in addition to the actual comparative shopping. Hawkee uses feeds directly from sellers, not from other shopping resources, and you can contact the seller in writing to get more information about the products presented on the site.

Shopwiki The
search program - which goes around the web and picks up products from online sellers - is by itself. Unfortunately, some products are out of date.
Really cool color cherch.
Does not accept feeds from sellers, but you can add your URL to the e-shop here. Or read more on how to get on the list.


A related social resource with the function of comparative offers is located on (Buy is the opposite) - here you can see a list of 6 million products, get discounts - when part of the amount is returned from the purchase price, and do shopping together with your friends. Here you can write a review article and make money from it - if users buy something as a result of reading it.
The Meet People feature is a three-point throw toward copying MySpace. Another reason to create an account and sell on

There is definitely a lot more interesting for research in this area, and we all wonder how exactly the social shoposphere will develop in the future, however, for this it is necessary that a wide audience know as much about them as possible.

Notes: two links were removed from the list - they could not be opened.
Questions to the audience:
1) do you use shopping networks - not as a buyer, but as a seller? 2) Are there any good Russian-language and English-language examples that you could add to the list?
3) Do you consider this type of business to be promising for the Russian-speaking Internet?
4) What examples could you add to this list? Are there any Russian-language resources that you could bring (with comparable attendance)?

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