March 10, 2010 at 15:12From the creators of Chip & Daily on the screens of the DarBury discount service
We promised to keep you up to date on the Chip & Daily news. I will talk about the results for 3 months - financial results (turnover, margin), why 1 million users on Vkontakte are useless for business, where can I get traffic from. And about our new project DarBerry.Ru What determines success in spontaneous purchases?
When I worked in consulting, we drew “funny pictures” in PowerPoint and really liked words like KFU - key success factors. So, KFU for the one-day product site " Chip and Daily " is
• a wide funnel of goods, i.e. relations with wholesalers
• regular traffic sources.
With a funnel of goods, we solved the problem by attracting people from the wholesale trade with contacts to the team and going to large suppliers with large lines of “Chinese”. In China produce all - from the roll of toilet paper with the radio to robota- Whistler (excellent sold us).
What we are using now and will use on traffic, I will tell you in 3 months :) While I tell you that it did not work. This is also interesting.
The biggest disappointment is VKontakte. Scary thousands of people are not converted into purchases almost in any way. Orders come in, and the call center is idle - someone goes to ask their mother for permission (!) To buy goods, someone is surprised at the call, because I was sure that he ordered a virtual product, someone jokingly gives a friend’s contact; Of course, Bill Gates is a regular customer. In general, we are waiting for the API from Odnoklassniki with a normal paying adult audience, there will be no e-commerce in VK.
Business indicators
The most interesting is probably our results. On January 15, i.e. for a month of work, the numbers were as follows (consider 10 days of holidays).
Margin was 2 times higher than expected. Average sales, of course, were not to hell, but we understood how to increase them and in February grew significantly. The hardest part was learning to “get into the goods.”
Our hits are tiger DJ, jacks, Delsey suitcase, Sony headphones, German dishes and STOMP Rhythm-Noise Show tickets (touchstone before launching the next project). It was very logical to launch the same service, but for discounted services - cafes, cinema, dances, go-karts, dentists, yoga. There is more margin in services (that is, you can sag more at the price of suppliers), there is no infrastructure (warehouse, boxes, couriers), so it’s much easier to scale, in the end, the services market is larger than the goods market.
Today we launched the DarBury project, ideologically close to the American Groupon (turnover of about 200 million dollars) or the German CitiDeal. The community is regularly offered services with an obscene big discount, but for the transaction to take place, a minimum number of participants must be gathered, therefore you need to actively invite friends. It seems to us that the project will fly. We are already looking for people in Kiev, St. Petersburg, Novosibirsk and Yekaterinburg. After 3 months I promise to tell. ps It will be interesting to read about other startups as detailed and open. All mine :)
With a funnel of goods, we solved the problem by attracting people from the wholesale trade with contacts to the team and going to large suppliers with large lines of “Chinese”. In China produce all - from the roll of toilet paper with the radio to robota- Whistler (excellent sold us).
What we are using now and will use on traffic, I will tell you in 3 months :) While I tell you that it did not work. This is also interesting.
The biggest disappointment is VKontakte. Scary thousands of people are not converted into purchases almost in any way. Orders come in, and the call center is idle - someone goes to ask their mother for permission (!) To buy goods, someone is surprised at the call, because I was sure that he ordered a virtual product, someone jokingly gives a friend’s contact; Of course, Bill Gates is a regular customer. In general, we are waiting for the API from Odnoklassniki with a normal paying adult audience, there will be no e-commerce in VK.
Business indicators
The most interesting is probably our results. On January 15, i.e. for a month of work, the numbers were as follows (consider 10 days of holidays).
Margin was 2 times higher than expected. Average sales, of course, were not to hell, but we understood how to increase them and in February grew significantly. The hardest part was learning to “get into the goods.”
Our hits are tiger DJ, jacks, Delsey suitcase, Sony headphones, German dishes and STOMP Rhythm-Noise Show tickets (touchstone before launching the next project). It was very logical to launch the same service, but for discounted services - cafes, cinema, dances, go-karts, dentists, yoga. There is more margin in services (that is, you can sag more at the price of suppliers), there is no infrastructure (warehouse, boxes, couriers), so it’s much easier to scale, in the end, the services market is larger than the goods market.
Today we launched the DarBury project, ideologically close to the American Groupon (turnover of about 200 million dollars) or the German CitiDeal. The community is regularly offered services with an obscene big discount, but for the transaction to take place, a minimum number of participants must be gathered, therefore you need to actively invite friends. It seems to us that the project will fly. We are already looking for people in Kiev, St. Petersburg, Novosibirsk and Yekaterinburg. After 3 months I promise to tell. ps It will be interesting to read about other startups as detailed and open. All mine :)