Apple, Google, Microsoft: who will prosper?

    Three companies Apple, Google and Microsoft are firmly tied in a tripartite war for domination, competing to various degrees in many areas: hardware, operating systems for mobile platforms and computers, software, entertainment, Internet search, etc. Today it can be argued that Google has taken over web search, Microsoft dominates the market of operating systems and applications, and Apple has very strong positions in the field of “hi-end hardware”, sales of music and video, and media devices (iPod, iPhone etc.). Of course, the situation may change.


    One of the editors at Computerworld I asked myself: since each of the mentioned companies looks at the bold piece of its opponents, which of them is best prepared for the near future, and who is most likely to lose the fight?


    Despite the fact that Apple is now on top and things are going uphill, the company is the most vulnerable of these three giants. This is due to the fact that Apple's success is built on the unique insight and talent of one person - Steve Jobs.

    For most companies, replacing one CEO with another will not really change anything, and the company will exist as before. In the case of Apple, this is far from being the case; Apple is Jobs. Prior to his return to the company in late 1996, Apple floundered and tried to survive. He closed unprofitable projects (such as Newton, for example); Under his watchful attention, several super-successful projects developed: Mac OS X, iPod, iPhone and iMac; he restored the company. Last year, the respected Harvard Buisness Review magazine recognized him as the most valuable senior executive in the world because under the leadership of Jobs, Apple has increased its market value by $ 150 billion.

    This is both good and bad news for Apple. While Jobs is in action, everything is fine. (note from Vitol: the phrase sounds funny in English: "Jobs is on the job"). But he will not lead companies forever, and there is no one nearby who is comparable to him in vision and intuition. According to Preston Gralla of Computerworld, with his departure, Apple will enter a phase of long and slow decline.

    The business model of Apple, unlike those of Google and Microsoft, is very similar to that of the Hollywood film studio, which needs blockbuster hits to earn serious profits. When Jobs leaves, such hits will cease to appear.


    Among these three companies, more than the others has a chance to flourish in the future. It has almost a monopoly on Internet searches, which is one of the key elements of the economic growth engine of the world economy. This gives Google an excellent foundation under its feet to expand and finance new directions.

    Although sometimes a company shows a spontaneous and haphazard approach to promoting its products, Google has steadily set its sights on fast-growing sectors, especially the mobile device market. In this regard, Google is well prepared to capitalize on the mobile advertising boom expected in the coming years. And although Google most likely will not be able to compete seriously with Microsoft in the field of operating systems and applications, it will nevertheless receive enough income in its other fields to become at least a strong player in this business.


    And finally, there is Microsoft, which can be put somewhere between Apple and Google. Unlike Apple, Microsoft does not need megahits for its growth. Taking the market of operating systems and office applications with deadlock, having excellent and reliable corporate solutions, the company will constantly grow. Google will not be able to break the almost exclusive position of Microsoft.

    The success of Windows 7 showed that the release of a new operating system can bring good profits. Thanks to the rapid sales of Windows 7, Microsoft received more revenue for the quarter than for the entire previous year. On the other hand, although Microsoft will not be able to push Google off the leadership in the field of search, Bing demonstrates the ability to earn good money in this matter.

    So, looking forward, we can assume that Google is waiting for a heyday, Microsoft will remain in approximately the same positions, and Apple will lose its magic powered by Jobs.

    via Macworld for Mac

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