How to cook cats, or an attraction of unprecedented generosity from Microsoft

    Ear as quintessential fishing

    Often I hear from different people that Microsoft de greedy: "Yes, you got too many ears there!", Well, other, stronger expressions.

    To which I reasonably object - cats must be able to cook, gentlemen. Indeed, in fact, for IT companies, Microsoft, with due dexterity, is a very generous partner. There are a number of techniques for fishing fish, which makes the resulting ear becomes much more rich.
    I won’t disclose all the secrets at once, I’ll leave it for later, but now I’ll tell you what the most ordinary web designer / developer can get from Microsoft.
    Suppose I make sites, and I have an IP. Well, or LLC. In short, somehow I solve issues of interaction with my native state. Sites I develop, say, in FAR, on HTML version 4, and for particularly complex MySQL sites I still have a link, my admin panel is no worse than Bitrix, and I even use InnoDB instead of MyISAM. Here I am such an unrealistically severe kid (I wanted to write from Chelyabinsk, but since I know that there are a lot of web pros in Chelyabinsk, beautiful dumplings and a decent Pokrovka street with beautiful metal statues, I will refrain).

    What can a simple mouse and cursor worker get with Microsoft? In fact, a lot of different utilities can be obtained. Let's talk about this.

    Professor burdock, but the equipment - with him!


    Before moving on to practice, a little theory. Microsoft now really wants to make friends with web developers and web designers. Someone will immediately say that Bill and Steve will force everyone to program on .NET and, in general, it’s worth putting the dark side of strength into the soul, when you find yourself in lifelong slavery and you have to wear an uncomfortable white helmet, which is stuffy, you can’t sneeze, much less blow your nose.

    I even heard a version from one slightly nervous person that under the huge data centers that are being built in the Mississippi Valley for Azure and BPOS, there are actually secret prisons for web developers, where they encode basic and pair for 18 hours a day pedaling electric generators ... and therefore, out of harm's mind, he won’t even talk on the phone with me ... To be honest, one day, leaving my office in Krylatskoy late at night, I heard wild cries and howls from somewhere in the basement, but it turned out that this is one blonde in the underground with the mini-cooper was crushed by the girl, and she pressed everyone with infrasound ...

    In fact (by the way, this phrase is used by manipulators to create a trusting atmosphere, be careful!) Everything is simpler. The facts are that the sheer number of web designers / developers with what Microsoft offers for the web is completely unfamiliar. And if someone thinks that people unfamiliar with the real situation are sitting in MS at the moment, then you are in vain :)
    Neither I nor my colleagues around are like clinical idiots ... and how would we all get a driver’s license ?

    In general, the task of enslaving web developers is not on the agenda. The task is to make friends and get to know each other (as they say on dating sites, for a mutually pleasant pastime).

    Elephants and Gingerbread Cookies

    People here we are all practical (i.e. lazy), so we understand that just like that [no less practical] web developers will not get acquainted with the MS web platform. There is a reasonable question about gingerbread cookies for harsh web designers in the spotlight and not only.
    What gingerbreads can Microsoft offer for web developers? In my opinion, there are two of the most delicious and fastest-prepared gingerbread.

    Champagne - to everyone!

    The first carrot is licenses, both for internal use and for the deployment of websites.
    If the web developer is not one, but 2 or more (and even many more), then for internal use I would recommend subscribing to such a wonderful thing as MAPS with a special license extension for web developers. Web developers (as well as hosters and all Microsoft partners, by the way) can get a package of licenses from 10 Windows, 10 Offices, 1 Windows Server, Dynamics CRM and a bunch of any less popular among the guys, but potentially useful software, for a total of 10 s too many kilobaxes.

    I must say that this is not a [100%] freebie - such a subscription will cost 295 (excluding VAT) bucks a year. Expensive? MAPS includes chic packaging with hundreds of discs, postage, etc. who knows - it’s easy to consider that it doesn’t smell like profit.
    In general, people often ask why commercial licenses cannot be obtained for free, if it is necessary to win the hearts of web people (with an implication about the greed of vendors and copywriters). Greed has nothing to do with it (). The question is very tricky, tax and other legislation are mixed in here, lawyers love to discuss it, and we all need to take it as given.
    Learn more about MAPS and the steps to get it - here partner.microsoft.com/40016455?msp_id=MAPSsubscription

    The second program is called WebsiteSpark. They have already written about it several times, it is noteworthy in that for 3 years it gives licenses for the development and deployment of sites. It has a restriction - only for offices with up to 10 people, there is no such condition in MAPS, all developers and hosters can join it. WebsiteSpark for 3 years, they will want 100 bucks for it in 3 years.

    Many people ask how these amounts will be collected for websitespark in 2012. I personally think that to the address of each debtor (somewhere in Labytnangi) a detachment of riot police will be sent on 2 helicopters ... but other options are also possible, less costly.

    Where is the money, Zin?


    The second carrot for web developers / designers are customers. I would even say, not with a carrot, but with my daily bread. The idea, in general, is simple - Microsoft has a cloud of partners, customers and customers who need websites. Microsoft itself does not do sites and is not going to do, but suggests that the sites should be done by partners. With one condition - hosting should be - guessed it, on Windows. PHP, MySQL - there, hosting costs the same. Checkers or go? Everyone makes a choice ...

    If a web developer spent 10 minutes and registered in the Microsoft affiliate program, he can spend another 10 minutes and send a brief description of his company to webrus@microsoft.com, and thus get into the directory www.microsoft.com /rus/web/agency/agencies.aspx

    If the developer is registered in WebsiteSpark, then he falls into the Websitespark partners directory www.microsoft.com/web/websitespark/Catalog.aspx.

    To the natural question, why do representatives of the cult have folk musical instruments, the answer is simple - Microsoft spins these directories. He makes mailings to his thousands of millions of users and partners, pays for contextual advertising ... Who else, besides your mother and Tefal (who thinks about everyone at all), takes the same care of partners?
    Undoubtedly, an insidious and mysterious plan is hidden behind these proposals. 2012, according to the Mayan calendar, is the end of the world, and Websitespark is also until 2012. This is not without reason.
    Buzz together? :)

    Buzzing instruction

    So, how does a web developer (hoster, IT partner) get MAPS? It is very difficult, almost impossible. This will take 34 minutes, approximately 5mb of traffic, and an IQ of at least 83.

    Go to the MAPS order page at partner.microsoft.com/eng/mapssubscription

    1. Logging in
    Click on the Sign In button and log in using Windows Live ID
    If you do not already have a Windows Live ID, a
    message will appear asking you to register.
    Note. If you are already a member of the Microsoft Partner Network program, log in using the
    Windows Live ID assigned to your partner account.

    2. Joining the Microsoft Partner Network
    After logging in, follow step 2 and join the Microsoft Partner Network program (if you are not already a member).
    Click the Join button and fill out the profile by answering a few questions.
    THIS IS IMPORTANT:
    In the section of the direction of your organization’s activities, select ISV and select Web Applications \ Browser-based applications or Web-service based applications from the list that appears.
    Hosters (not only SPLA partners, all hosters) should choose Hosted Solutions.

    3. Performing a small interactive test task
    After you become a member of the Microsoft Partner Network program, click the Launch button to start the training course and test task.
    If you wish, you can skip the running training course and immediately proceed to the test task.

    4. Placing an order
    Now you are ready to place an order for a subscription or renew its validity.
    Click the Order Now button to enter the delivery and billing information.

    Status of a subscription
    order Having issued a subscription order, you can get information about its status.
    Order Confirmation
    After processing the payment, you will receive an e-mail with confirmation and order number. You can now download software and resources on digital media at www.microsoft.com/eng/msppdd
    If you are a new subscriber and ordered physical media, you will receive the kit by MAPS subscription in 15-30 business days.
    Renewing a subscription
    If a subscription expires or has already expired, a mapssubscription message will appear on partner.microsoft.com
    that contains information about the status of the subscription.
    A subscription can be renewed within three months before the expiration date. Click the Renew Now button to renew the subscription.
    Note. Partners must complete the interactive test task once every two years.

    Conclusion


    Have questions? Email usbrus@microsoft.com

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