How to design a professional logo

    How-to-draw-professional-logoA professional logo can elevate a company or product. On the other hand, an unprofessional logo can ruin a brand and ruin a portfolio of a good designer. Many people think that they can create a good logo, but simply knowing photoshop here is clearly not enough. With these tips and your creative brain, you can improve your logo design skills.


    1. Design: sketch and brainstorm.

    Many beginners immediately sit down at the computer and open the graphical editor. Although this is useful, it usually means that you do not fully understand what you want to portray. Better to start with a blank sheet of paper and a pencil. Think about the feelings you want to convey to the viewer. What kind of company is this? What are they doing? Should their logo be simple or complex? Draw all your ideas. Do not worry that they are imperfect. We just do a brainstorming session =) Having finished the sketch, begin to cross out sketches that seem weak or inappropriate. And only when you are satisfied with your initial ideas, go to the computer.(Those who have graphic tablets can draw right away on the computer. But try to stay away from the effects panel). When designing a logo for customers, keep in mind that they may not appreciate all of your offers. Therefore, before spending time drawing each option on the computer, you can show several options that appeared during the development process. This will save a lot of time, especially if the client did not give you a lot of it.Outline 


    2. Construction: vector graphics

    Vector graphics. This is a topic that many beginners get confused about. In recent years, programs such as Photoshop, Paint Shop Pro, Fireworks have blurred the boundaries between vector and raster graphics. Common image formats such as GIF, JPEG, BMP, TIFF are raster formats. Digital photography is a good example of bitmap graphics. They are made of dots, which are also known as pixels. Bitmap images have a specific resolution. If you enlarge a digital photo, you will see individual pixels. You can, of course, reduce the scale of the raster image, and get a decent result, but zooming in on it will definitely cause jambs. Photoshop , Pixelmator , Paint Shop Pro andPainter are good examples of applications that are designed primarily for creating bitmap graphics and photo editing. They are not intended for logo design. Unlike bitmap images, vector images are not dotted. They are mathematical formulas that describe figures. Vector drawings can be enlarged or reduced to any size, without loss of detail or sharpness. For example, the lines and curves of vector graphics will look as sharp on a small business card as they would on a giant billboard. Professional logos made in vector,
    Raster graphics
    so that they can be used for commercial printing, websites, television, and all other forms of media. Examples of vector formats: EPS (Encapsulated PostScript), PDF (portable document format) and AI (Adobe Illustrator). If you learn to use special software, then definitely get closer to the professional creation of logos. Good paid programs for working with vector graphics are: Adobe Illustrator , Lineform , FreeHand and Corel Draw . In addition, there is a great free alternative - Inkscape , which you can see below. Focusing on pencil sketches, use these programs to translate your ideas into a vector.Vector graphics
    inkscape
    If you are new to using vector software, you need to take a few minutes (hours, days, years) to learn the basics of using the pen to create Bezier lines and curves. Keep in mind that vector shapes can have a stroke and a fill of various thicknesses and colors.
    Color

    3. Embellishment: Color Schemes

    When you choose a color scheme, try using color combinations that make sense for the logo. For example, it is not recommended to use bright orange and pink colors for a large investment bank. Help in choosing colors can service Adobe Kuler .
    kuler

    4. Options: black and white

    After you give life to your logo with color, think about how it will look when you take copies or fax it. If it looks dirty and incomprehensible when converting to a black and white copier or fax machine, it's time to go back to your computer and make a separate (black and white) version of your logo. The black and white version may differ slightly from the original, but it should preserve the general appearance. You can find to turn the filled form into empty and vice versa.black and white

    5. Usage: media

    When designing a logo, keep in mind its target audience. For example, if the logo is only displayed on a website, you can use many colors, fade effects, and gradients. However, if the logo will also be used for commercial printing, it is necessary to consider the complexity of the logo and the additional costs that will be incurred when using many colors. For some logos, you can create web versions and less complex print versions.Also do not forget about the sticking effect. In a print shop, each color is applied separately. And as a rule, when printing, movement of mechanisms and paper occurs. These slight movements can create gaps between flowers the size of thin hair. This will adversely affect the overall style of the composition. This is equally important for color figures that are converted to black and white. When designing a logo, you can create overlap between adjacent colors to reduce the chances that paper movement will be noticeable when printing. However, if you look at many professional logos, you will notice that the different colors do not always touch each other and there is an empty space between the elements. Spaces are not only an important visual effect tool, but also eliminate printing problems.

    6. Finalization: Typography

    Words that are an integral part of the logo are just as important as graphics. Many do not care about font selection. However, the style of the inscription, the font, and even the case in the logo are significant. Do not underestimate the need for effective typography. In addition, if your logo uses a font, it must be converted to vector shapes. Thanks to this, you can distribute the source without worrying about installing the appropriate fonts.
    You can read about types of logos on my blog in the article “ What is a logo ?” Logo design is a very interesting and time-consuming process. Have you ever designed logos? Share your experiences and tips on this topic.font

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