November 11, 2009 at 23:49Augmented Reality in Esquire and MTC Advertising
Augmented reality (English augmented reality, AR) is a term that refers to all projects aimed at supplementing reality with any virtual elements. ( based on Wikipedia materials )
It seems that the principles of augmented reality are becoming an increasingly fashionable trend (it’s possible, however, that they have long become a fashion trend, they just don’t know in our village ...).
Recently, I have increasingly come across the use of augmented reality technologies by gloss publishers and advertisers (again, in gloss).
Esquire magazine’s editor recently demonstratedARtechnologiesthat make thelatestissue of the magazine a bit more interactive than its previous editions:
Interested readers are also invited to participate in the Blue Microphones webcam draw . Without a webcam, of course, AR technology will not work.
Fundamentally, the user should buy a magazine, download specialized software, turn on a webcam and wave a magazine page with an AR marker in front of her window.
The guys from the JWT International advertising agency went further: in the advertising for MTS, you don’t even see obvious markers to which software that implements augmented reality "clings":
Where is this world heading? =)
It seems that the principles of augmented reality are becoming an increasingly fashionable trend (it’s possible, however, that they have long become a fashion trend, they just don’t know in our village ...).
Recently, I have increasingly come across the use of augmented reality technologies by gloss publishers and advertisers (again, in gloss).
Esquire magazine’s editor recently demonstratedARtechnologiesthat make thelatestissue of the magazine a bit more interactive than its previous editions:
Interested readers are also invited to participate in the Blue Microphones webcam draw . Without a webcam, of course, AR technology will not work.
Fundamentally, the user should buy a magazine, download specialized software, turn on a webcam and wave a magazine page with an AR marker in front of her window.
The guys from the JWT International advertising agency went further: in the advertising for MTS, you don’t even see obvious markers to which software that implements augmented reality "clings":
Where is this world heading? =)