Viral marketing in action
The Germans played pretty well on such a famous person as Adolf Hitler.
They combined his image with the image of ... AIDS! Here is an example of how patterns break, which I wrote in my article.
Indeed, we are all used to the Hitler associative series = war, capture, tyrant, genocide, Aryans, Khatyn, Red Army, partisans, etc. But what does AIDS have to do with it ?! And it was precisely due to such inconsistency that the advertisement stunned the audience and caused a resonance. A good example of viral advertising.
They combined his image with the image of ... AIDS! Here is an example of how patterns break, which I wrote in my article.
Indeed, we are all used to the Hitler associative series = war, capture, tyrant, genocide, Aryans, Khatyn, Red Army, partisans, etc. But what does AIDS have to do with it ?! And it was precisely due to such inconsistency that the advertisement stunned the audience and caused a resonance. A good example of viral advertising.