And the reaper, and the Shvets, and the dude igrets - an expert in Internet technologies

    An acquaintance of HR asked their competitor to evaluate the vacancy.
    When I began to read the text of this vacancy, my hair stood on end.

    Position: Internet technology specialist
    Salary: 35,000 rubles.
    Company: *******


    Education: higher technical, or higher - marketing.
    It can be seen that the HR specialist does not fully understand what kind of employee is needed.
    The techie has one mindset, and the marketer has a completely different one, the skills are also completely different.

    Work experience: in the field of information technology and the Internet environment - from 2 years.
    There is no explanation in what position or position.

    It is necessary:
    - Excellent knowledge of the resources of the Internet environment, fluency in all services and on-line scripts (according to the profile of website promotion and information collection),

    An interesting wording “Internet environment resources”. (Is that all beyond contact and classmates?)
    - a deep understanding of the algorithms of search engines (Yandex, Google) and website optimization methods,
    - experience in editors and knowledge of html, Dhtml, php, xml, MySQL, SSI, SMTP standards , POP3, to be familiar with CMS.

    Apparently, the HR specialist, who is part of the text of the vacancy, is not at all competent in IT matters.

    A marketer usually doesn’t know this:
    HTML is a hypertext markup language.
    Dynamic HTML or DHTML is a way to create an interactive website. Link: HTML + JavaScript + CSS.
    PHP is a programming language designed to generate HTML pages on a web server and work with databases.
    XML is a text format for storing structured data.
    MySQL is generally a DBMS.
    SSI is a language for dynamically generating HTML documents on the server side.
    SMTP is an email transfer protocol.
    POP is an email retrieval protocol.

    - experience in installing and administering the IPB Forum,
    - knowledge and understanding of the work of IT solutions and network topology (domain, host, DNS, hub, proxy, router, gateway, local area network, etc.),

    LLC will apparently still need transfer hosting, configure routing and pull the local network. Poor marketer.

    - excellent knowledge of the package "MS Office",
    - Photoshop, Flash, 3D Max.

    It seems that HR has collected all the "scary" words in one text.
    Everything that was written above refers to the job of a system administrator / programmer. Now it turns out that the employee must also be able to work in graphic packages. Process images, create flash banners, screensavers and videos, as well as render objects in Max.

    It is desirable:
    - the experience of installing and administering an online store.

    In comparison, the items that are written in the "Required" are just two fingers on the asphalt.

    - knowledge of the fundamentals of the economy,
    I wonder in what volume? I will not be surprised if it turns out that you also need to balance the balance. =)

    - knowledge of the basics of project management,
    This item also raises a bunch of questions.

    - experience working with advertising projects (banner rotation; Yandex.Direct),
    Here, the first duty, which at least somehow relates to Internet marketing.
    - experience working with corporate database structures, an
    HR Specialist does not exactly understand what he wants ... Or he wants a lot. Maybe you still need to serve the sharepoint server?

    - preferably knowledge of technical English,
    I wonder in what volume? And what is planned to translate?

    - photo and video shooting.
    Poor IT specialist ...

    Responsibilities:
    But this is already quite interesting!

    Providing support for the filling, development and promotion of the Company's websites, as well as the development of new sites for the Civil Code on the instructions of the head of the Internet marketing service;
    “Filling” - this means that the specialist in Internet technologies must also be a copywriter.
    "Development of new sites" - and by the developer ... Well, yes =) You know the technology, let's write the sites.

    Monitoring the issuance of sites by search engines according to the list of words of the semantic kernel, based on the results of the analysis of the results, amending the code and content of the sites of the Civil Code in the context of SEO.
    Adjustment of the procurement project of commercial backlinks and sites based on the results of performance monitoring.
    Information collection, analysis and adjustment of the content and conditions of contextual advertising.


    About and SEOshnik also need to be.

    Development of new banners in the context of the current tasks of the Company and their placement on acceptable sites.
    Now it’s clear why Photoshop was needed.

    Correction of texts of articles and platforms for their placement.
    Permanent scheduled additional work on working with "white" catalogs (additional registration of the Company's websites)
    Work on the preparation and implementation of auto-submitter projects, the purpose of which is to increase the backlink mass to the GC websites.

    Do you need rivets with satellite doors?

    Scheduled work with an automatic poster in social bookmarking services;
    Maybe it's better to write a pingator?

    Search for new industry portals and posting on them full information on the Civil Code, the range of goods and services, contact data;
    It is strange that it is not written that you need to create industry portals yourself.

    Preparation of product announcements, in consultation with the experts of the Civil Code in the areas and placement of these ads on free boards on the Internet;
    Do you need to be a product manager?

    Writing articles of the necessary content and their placement on special sites with the indication of backlinks to the sites of the Civil Code;
    About copywriting already.

    Maintain the efficiency and promotion of the forum, facilitate dialogue and the delivery of competent expert information to users;
    Yes, the product manager also needs to be.

    Maintain the efficiency and promotion of the online store, ensure the replenishment and relevance of the file cabinets of goods;
    Can an Internet technology specialist write an unload from 1C right away and not take a steam bath?

    On the instructions of the head to ensure the preparation of photo and video materials for advertising campaigns and other SMO and PR events on the Internet;
    Still need to be a PR manager =)) And conduct SMO.

    Monitoring of the competitive environment in order to:
    - identify innovations, analyze the impact of these innovations in the context of SEO;
    - analysis of the effectiveness of the complex of previously taken measures to create and introduce a semantic core, as well as making operational changes based on the obtained analytical data;

    And from whom to receive data? Or collect it yourself?

    - collection of statistical data on the level of optimization of pages of competitors' sites;
    It’s clear ...

    The increase in the dynamics of resource attendance.
    An increase in the number of incoming calls to a call center marked “Internet”.

    It’s a pity that it has not been written that an Internet technology specialist still needs to be a sales representative of the company or an active sales manager ...

    Periodic marketing comprehensive audit of the pages of the Company's websites and, if necessary, amendments and changes in order to increase the conversion percentage.
    The HR specialist has definitely read smart articles.
    Implementation of web-innovations and dynamic on-line services.
    Also, services to develop and implement.

    Compilation and submission of a report on the positions of the Company's websites in the search engines on the last business day of the reporting month according to the list of queries from the approved semantic core and their changes compared to previous months.

    Actually jokes, jokes but I'm in shock.

    Apparently, the company reduced costs and fired several of its specialists: admin, programmer, marketer, PR manager and copywriter. Leaving some "head of Internet marketing services." And now a decision has been made to hire one Internet technology specialist who should work for everyone =) for only 35,000 rubles.
    I wonder how much the referred to HR specialist earns, “head of the Internet marketing service” ...
    Krosspost from my blog http://adtimes.ru

    Also popular now: