July 8, 2009 at 13:44Small newspapers survive better
The United States analyzed the financial data of 120 newspapers , and it turned out that not a single newspaper with a circulation of more than 50 thousand was able to increase its profit over the past 5 years. At the same time, 19 publications with a smaller circulation managed to increase their profits. (10 of these 19 have a circulation of less than 15 thousand. It was this group that turned out to be the most successful.)
An interesting fact: private ads, as a source of income, did not die, but even vice versa. So Craigslist hasn't killed everyone yet. The rate of profit in the newspaper business varies in the delta of 8.5-13.6%. True, some experts say that the study does not take into account crisis data. Most likely, the rate of return is rapidly declining.
Actually, I do not see anything surprising. Dinosaurs die out, mammals go on stage. In addition, the mantra of media researchers of recent years is confirmed - the landscape is changing, the habit of consumption is changing with it; from mass media we move to personal ones; Naturally, I will refuse a large newspaper, because I can get all its contents for free and in the best quality on the Internet, but almost no one writes the news of my village, so I’d better buy a district.
An interesting fact: private ads, as a source of income, did not die, but even vice versa. So Craigslist hasn't killed everyone yet. The rate of profit in the newspaper business varies in the delta of 8.5-13.6%. True, some experts say that the study does not take into account crisis data. Most likely, the rate of return is rapidly declining.
Actually, I do not see anything surprising. Dinosaurs die out, mammals go on stage. In addition, the mantra of media researchers of recent years is confirmed - the landscape is changing, the habit of consumption is changing with it; from mass media we move to personal ones; Naturally, I will refuse a large newspaper, because I can get all its contents for free and in the best quality on the Internet, but almost no one writes the news of my village, so I’d better buy a district.