Pixazza - AdSense for Images

On March 24th, the Pixazza portal , which is nothing more than AdSense for images , began its work .

The principle of the service is quite simple, but based not on computer algorithms, but crowdsourcing. The owner of a blog or resource who wants to sell some “real estate” inside the pictures must register in the system and insert a fairly simple JavaScript code into the header of the page.

After that, all the images, it doesn’t matter - published before or after integrating the Pixazza code, are added to the “customer queue”, where those photos are selected with which it is possible to sell something. The difference in context is that all the pictures in the queue are examined by the same Internet users as we are, which gives the service more efficiency than if soulless algorithms were used.

As soon as the one who analyzes the image decides that it is of some interest and a certain product can be sold, the photo is added to the system.

Thus, when the user hovers over the picture (or a certain part of it - a shirt or gym shoes, for example), he sees the proposed product. Already on the list of those who will offer their products within the system are present: Zappos, Amazon, BlueFly, Pacsun, Torrid and Rampage. But, unlike the usual contextual advertising, where payment is made for clicks - the Pixazza work scheme is based on a 100% commission principle - the owner of the resource receives money only if the product has been sold.

According to James Everingham, chief technical officer of the startup: “No computer algorithm can determine the brand of black star shoes from the 2009 fall collection in the same way a person can. Instead of assigning the entire process to the code, we resort to the help of product experts. ”

Well, behind the back of a fresh enterprise, the giants of the advertising market, familiar to us, are already standing, investing their money in promising development. During the first injection of funds into Pixazza, they already received $ 5.75 million from Google (most), August Capital, CMEA Capital and individual investors, among whom there are fairly well-known people in the environment of venture capital.

via Mashable