November 9, 2007 at 14:03How much did Radiohead earn on a free album?
As many probably already know, the well-known band Radiohead initiated an interesting experiment. The musicians recorded a new album and posted it on their website, offering everyone to download 10 songs for an indefinite fee. That is, each person could decide how much he wants to pay the authors for the downloaded album: you could pay one cent, and you could also pay $ 100. The experiment began on October 1 and continues to this day, but the results of the first month of "sales" have already been summed up.
It was made by comScore, which published very interesting data. According to them, 38% of the 1.2 million visitors to the group’s website agreed to pay for downloading the album, and the level of offers ranged from 1 cent to $ 20. Most often, as statistics showed, users entered about $ 4 in the price tag. A little less people donated from eight to twelve dollars, that is, in fact, the same money that would have been spent on buying the album through iTunes.
In the end, the band had more than two bucks from every In Rainbows album they downloaded. That is, assuming that the album was downloaded by each of 1.2 million visitors, the musicians earned more than $ 2 million. The amount is relatively large, especially when you consider that radiohead players do not have to pay any deductions to record companies.
via TG Daily
It was made by comScore, which published very interesting data. According to them, 38% of the 1.2 million visitors to the group’s website agreed to pay for downloading the album, and the level of offers ranged from 1 cent to $ 20. Most often, as statistics showed, users entered about $ 4 in the price tag. A little less people donated from eight to twelve dollars, that is, in fact, the same money that would have been spent on buying the album through iTunes.
In the end, the band had more than two bucks from every In Rainbows album they downloaded. That is, assuming that the album was downloaded by each of 1.2 million visitors, the musicians earned more than $ 2 million. The amount is relatively large, especially when you consider that radiohead players do not have to pay any deductions to record companies.
via TG Daily