March 23, 2009 at 15:36The most profitable social network in the world
It turns out that the most profitable social network in the world is not MySpace or Facebook at all, but the Chinese Qzone network , owned by Tencent.
Tencent is a large project that combines a web portal, a social network, its own IM client, computer games and much more. So, last year, Tencent's income exceeded $ 1 billion, judging by the financial statements that Tencent openly publishes as a public company (for potential investors, we inform that its shares are listed on the Hong Kong stock exchange).
For comparison, Facebook itself earned only $ 250-300 million, and MySpace - about $ 800 million .
The incredible figure of $ 1.047 billion was achieved mainly due to sales of digital goods: games, music, virtual avatars, paid services (dating service, etc.).
On the screenshot - QQShow store selling virtual clothes, jewelry, cosmetics and other products for avatars.
In 2008, the channel of the so-called IVAS services (Internet value-added services) generated $ 719 million in revenue. The rest was brought by mobile services ($ 205 million) and advertising ($ 121 million).
To increase the effect, here are some Tencent statistics.
In January, the monthly audience of the Qzone social network exceeded 200 million people (approximately like Facebook).
However, the company is not enough. This year, Tencent plans to launch three MMOGs at once, and three more at the beginning of 2010, in connection with which the number of users and revenues can increase by an order of magnitude.
via Web2Asia
Tencent is a large project that combines a web portal, a social network, its own IM client, computer games and much more. So, last year, Tencent's income exceeded $ 1 billion, judging by the financial statements that Tencent openly publishes as a public company (for potential investors, we inform that its shares are listed on the Hong Kong stock exchange).
For comparison, Facebook itself earned only $ 250-300 million, and MySpace - about $ 800 million .
The incredible figure of $ 1.047 billion was achieved mainly due to sales of digital goods: games, music, virtual avatars, paid services (dating service, etc.).
On the screenshot - QQShow store selling virtual clothes, jewelry, cosmetics and other products for avatars.
In 2008, the channel of the so-called IVAS services (Internet value-added services) generated $ 719 million in revenue. The rest was brought by mobile services ($ 205 million) and advertising ($ 121 million).
To increase the effect, here are some Tencent statistics.
- Registered users of the IM client: 891.9 million people
- Of these, active: 376.6 million people
- Maximum number of IM users online simultaneously: 49.7 million people
- The maximum number of players on the casual games website, at the same time: 4.7 million
In January, the monthly audience of the Qzone social network exceeded 200 million people (approximately like Facebook).
However, the company is not enough. This year, Tencent plans to launch three MMOGs at once, and three more at the beginning of 2010, in connection with which the number of users and revenues can increase by an order of magnitude.
via Web2Asia