Kind with healthy. PR as part of a parody.
It's no secret that the Russian Internet market is significantly behind the West. If you do not go into details and do not conduct accurate measurements and calculations, then the West, the Internet, have two handicaps. Naturally, the Russian person doesn’t particularly want to stand aside, and, seeing how Vyak-type startups abroad are getting out of the mud to riches, the Russians are trying to fully take over the experience of their Western colleagues. Wait, do not adopt, but brazenly copy!
I will not describe the generalized terms in detail, - I think everyone is clear on vkontakte.ru as a clone of facebook.com (or New Year’s Eve on ORT without a single star, but this is, in general, a different story). Today we will talk about how exactly local cases of parody or copies of popular sites allow you to receive multi-million visits to your sites.
If you remember, then about a year and a half ago a picture appeared on the network, which was a screen shot of the odnoklassniki.ru home page, but parody remade for the prison theme. Then, a certain Evgeny Chistyakov showed up, who thought of developing the idea further and making a site out of this picture, thereby giving life to the parody sites sokamerniki.su and odnokamerniki.su, which soared to the first places of various tops in one night.
You can read here: http://www.lenta.ru/articles/2008/02/27/odno/
And here: http://www.hb24.ru/url/?id=1855
On these sites, he placed an advertisement of his other projects, which, as you can already imagine, gave a tremendous increase in attendance on these projects due to the transition from a parody to classmates.
But it was all a prologue, so to speak, a prehistory. And today I came across the site http://kvartira499.ru/ , the main slogan of which is something like "Selling an apartment for 499 rubles." I don’t know about you, but I immediately remembered reading in the news about an Austrian who put up his house for sale, who sold tickets for 99 euros.
The site owner (well, the apartment, probably), as it turned out, is the very Evgeny Chistyakov.
Now let's try to analyze and predict public behavior for such calls. Any user, having read such a slogan, will immediately be interested and follow the link. And those users who also follow the news and remember about such cases of selling real estate abroad and their coverage in the press will try their luck and risk playing his game with the founder of the project.
So, at minimal cost (was there a boy?) For development and organization, we get a huge flow of users to a certain point, which in this case is the site. And there it is up to you to decide what to show visitors: useful information that you always wanted to bring to the masses or a typical and banal doorway.
I’ll make a reservation right away and recall that we were considering the model now, and not evaluating the site; this is so that you do not get distracted from our initial topic with you and do not direct your attention in a different direction. At first, I didn’t want to give direct links at all, but I didn’t manage to “veil” the material that I want to convey to you, therefore all the links given here are for guidance only, as practical material.
I will not describe the generalized terms in detail, - I think everyone is clear on vkontakte.ru as a clone of facebook.com (or New Year’s Eve on ORT without a single star, but this is, in general, a different story). Today we will talk about how exactly local cases of parody or copies of popular sites allow you to receive multi-million visits to your sites.
If you remember, then about a year and a half ago a picture appeared on the network, which was a screen shot of the odnoklassniki.ru home page, but parody remade for the prison theme. Then, a certain Evgeny Chistyakov showed up, who thought of developing the idea further and making a site out of this picture, thereby giving life to the parody sites sokamerniki.su and odnokamerniki.su, which soared to the first places of various tops in one night.
You can read here: http://www.lenta.ru/articles/2008/02/27/odno/
And here: http://www.hb24.ru/url/?id=1855
On these sites, he placed an advertisement of his other projects, which, as you can already imagine, gave a tremendous increase in attendance on these projects due to the transition from a parody to classmates.
But it was all a prologue, so to speak, a prehistory. And today I came across the site http://kvartira499.ru/ , the main slogan of which is something like "Selling an apartment for 499 rubles." I don’t know about you, but I immediately remembered reading in the news about an Austrian who put up his house for sale, who sold tickets for 99 euros.
The site owner (well, the apartment, probably), as it turned out, is the very Evgeny Chistyakov.
Now let's try to analyze and predict public behavior for such calls. Any user, having read such a slogan, will immediately be interested and follow the link. And those users who also follow the news and remember about such cases of selling real estate abroad and their coverage in the press will try their luck and risk playing his game with the founder of the project.
So, at minimal cost (was there a boy?) For development and organization, we get a huge flow of users to a certain point, which in this case is the site. And there it is up to you to decide what to show visitors: useful information that you always wanted to bring to the masses or a typical and banal doorway.
I’ll make a reservation right away and recall that we were considering the model now, and not evaluating the site; this is so that you do not get distracted from our initial topic with you and do not direct your attention in a different direction. At first, I didn’t want to give direct links at all, but I didn’t manage to “veil” the material that I want to convey to you, therefore all the links given here are for guidance only, as practical material.