Seven content projects combined in Web Media Holding

    In RuNet, another oligarch appeared. Sergey Kalugin, the former general director of NTK, the largest cable operator National Telecommunications, announced his ambitions (pictured). In an interview with Kommersant, he said that he was leaving his previous job to manage the new holding.

    Over the past year, Kalugin without much publicity bought seven content projects on RuNet (the total amount is, apparently, several tens of millions of dollars). However, due to the crisis, it is now impossible to sell them profitably, so you have to go into this business yourself.

    The composition of Web Media Holding will include:
    1. Photosight.ru (a well-known community of photographers).
    2. Credit.ru .
    3. Bank.ru .
    4.Looky.ru
    (social network for teens).
    5. Menu.ru .
    6. Inout.ru .
    7. Weekend.ru .


    The total audience of the projects is about 150,000 visitors per week. At the same time, as you can easily see, the projects are designed for completely different audiences.

    Kalugin owns a controlling stake in Web Media Holding, in which he holds the position of CEO. The owners of the holding own at least a controlling stake in all the projects that it unites. Mr. Kalugin does not name the other co-owners of the holding, as well as the amount spent on acquiring assets on the Internet.

    Mr. Kalugin plans to monetize the services of Web Media Holding through contextual advertising and a monthly fee.

    Also popular now: