November 29, 2008 at 14:19Consumers of low-budget sites ... who are they?
When trying to identify the average consumer, NEDOsayta came to a number of conclusions that I would like to share.
The Internet is no better and no worse than other sources of information - it is for those who use it.
Alternative information spaces may not be relevant for monopolistic companies. For example, even if the only operator connecting to the gas will accept applications through only Morse code, forced consumers will contact him.
A completely different situation in the competitive market.
If an advanced young man was an active user 10-15 years ago, today it is practically all age categories.
Although so far, for a large number of people, the print media is the usual source of information and they are not suitable for browsers on a cannon shot - but they are not the goal of the creators of competent sites and online services - the goal is for those who are comfortable with another source, namely the Web.
It’s not the size of the business that determines the need and desire to order a good “adult site”, but the understanding of how to attract an Internet audience and the most important understanding that it exists.
It happens that a small production company in the field of small business has a better website than a bank, factory or an audit company.
There are a huge number of companies in financial, industrial, etc. sectors where the sofas in the reception rooms are several times higher than their sites - and all because the people who come to them with their feet in the office are tangible, and their own Internet audience does not exist for them.
Most often this happens when the retrograde manager lives off the Internet himself and there is no employee in the company who has the authority and budget to say - OUR CLIENTS USE THE INTERNET they need a good site. So it turns out that the degree of importance of the Internet audience for the company is directly proportional to the services that are created for it.
Customers of “adult sites”, by virtue of the knowledge or intuitive understanding that a good product made for them cannot be cheap, more clearly trace the connection between the needs of customers to receive information via the Internet and how to satisfy these needs, unlike those who are satisfied with “ NESO-site or has nothing at all.
“Adult site” implies a different level of “comfort” and a different degree of integration into the information life of the Customer’s company. This is not even about design (there is no companion for the taste and color - although there are still general principles for the perception of aesthetics), but about tools for managing information flow for customers.
A site is a logical hub that distributes information flows between your company and customers, the better it is made, the more tangible this two-way communication.
And since upon closer inspection, the discreteness of information is different for everyone, the curators of information in companies are also different, so the implementation of services for different companies is also different.
The only approach to design and development, a set of necessary principles, but not the final implementation.
I can be accused of partiality and the fact that as a specialist, I need to dream about the need for a website for any company - this is not so.
A site, for example, is not needed by a small clothing store until it begins to trade in a type of clothing that is easy to choose through the Internet and does not provide a painless order, payment for delivery and discount. For example, it may be children's clothing (sizes by age - the choice is clear). Those. in order for an adequate need for a site to appear at such a store, a number of complex tasks must be solved - preparation of materials - good descriptions and photographs, billing, logistics, etc. - The site is just a platform for ordering - and it is desirable that it be professional. Otherwise, the consumer will not want to order anything on the Internet, because he will not figure out how to do this or will not find the right product, or the appearance of the “appearance” will not inspire confidence.
The lack of a site is not critical for a small cafe that does not have a budget for a good image site, unlike a luxury restaurant, until it is engaged in catering or delivery of dishes to order.
The format of the company’s services directly determines the ability to satisfy the customer’s need for information, including through Internet services. And now, as soon as such a service arises, the need for information access to it should be satisfied by professionals, not groups of enthusiasts creating "NEDOservices".
There are a huge number of companies whose services have long been subject to internetization, who today have already lost those who use the browser to work with information, and will lose those who come to this tomorrow if they do not attend to their web representation.
The site itself is cheap or expensive without the full use of the Customer only an address on the network. You need to be able to work with him. It’s just that if it’s done poorly, it’s bad to work with it, and in some cases there’s simply not even the functionality to do what is needed.
A good driver and a tinted six will come from “A” to “B”, but if he is carrying his status of business clients or investors, and it’s not about buying a box of Abkhaz tangerines, but about building a cottage village, not a fact, that passengers will want to invest in the project, with such transport from the developer.
Although a convenient online service does not have to be individual and expensive for the end user.
If it covers the same basic need for a large group of people, but at the same time it was originally created professionally, working with it may cost little or even be completely free if developers use alternative methods of monetization.
I do not claim that the speed of creation and the price of a service / product is the most important criterion separating a worthy online service / product from an unworthy one.
This criterion is important in relation to the final product and the tasks it solves.
An example of a convenient and generally free online service is the creation of an email account - especially for those who even today use only fax (there are still such ones :-)).
Moreover, there are still companies and people (for example, a certain Ivan Ivanich) who, within the framework of the course on “educating dummies,” send them email, change cartridges, etc. for a fee.
A mail account is set up in a couple of minutes in Gmail, mail.ru, mail @ yandex, etc. - but for this, a large team of professionals worked on creating a huge convenient mail system. And this Ivan Ivanovich from the “teapot of Petr Petrovich” can take a couple of hundred rubles for the services of an educator.
But after all, it doesn’t occur to anyone to do for these couple of hundred rubles, and most importantly to order development, an analog of Gmail, mail.ru, mail @ yandex, etc. for the same couple of minutes, or days, it’s a lot of work ... :-).
Thus, registering a mailbox on a Gmail in a couple of minutes, yourself, or through Ivan Ivanovich, you get a high-quality online product, but if for the same period and price you "allegedly developed" your personal mail service a la Gmail, then you have become Honorary owner of NEDOservice.
A convenient email account is the same for millions of users, and each account is the same. Just because Petya’s account performs the same function as Vasya’s account, and their work is controlled by the same, previously competently made system.
In this case, “for free”, in a matter of minutes, you get a convenient, full-featured service - but this is the result of a HUGE professional work that was not worth a penny.
And here the price (even its absence) and the speed at which you receive the service is not an indicator at all.
When it comes to some “NEDOsayt” made in a couple of days or weeks, the principle of competently performing all technologies by a team is not respected - because this competent team does not exist, and if there was, then a competent service is done for you personally she would have taken much more time.
Any "NEDOsite" is an example of not realizing that it should be implemented at least once OT and TO, then we can talk about multiple and cheap / free, fast application of the technology, as described in the case of free email accounts.
The customer acquiring "NEDOsayt" acquires "NEDOtehnologii" and "NEDOrealizatsiya" forces "NEDOrealizateli".
Such "NEDO sites" in a hurry, conveyor-made way for a couple of days - a maximum of weeks. At the heart of a crooked and crookedly expandable “box”, disgusting design and even more disgusting programming and layout.
The format of information to be universalized is especially limited for large enterprises. Therefore, an attempt to pull the site onto some kind of "box" with a "template" that sculpts for a couple of days at the exit and gives complete darkness.
But even sites for younger companies, or even those who have just begun their acquaintance with the network, whose information could well be universalized, when implemented by such "NEDO-implementers" give the same effect - complete darkness.
Only repeated use, once created by a complex technology, can yield lower costs with constant quality. But for this it is necessary that someone at least once makes a prototype suitable for replicability.
This is the basis of any industrial production.
However, NEDO sites is an attempt to invent a bicycle again and again, in conditions when the budget is enough only for the pedals. The inventors' qualifications are also more often on the verge of science fiction.
A little more detailed thinking out loud in the studio blog .
The Internet is no better and no worse than other sources of information - it is for those who use it.
Alternative information spaces may not be relevant for monopolistic companies. For example, even if the only operator connecting to the gas will accept applications through only Morse code, forced consumers will contact him.
A completely different situation in the competitive market.
If an advanced young man was an active user 10-15 years ago, today it is practically all age categories.
Although so far, for a large number of people, the print media is the usual source of information and they are not suitable for browsers on a cannon shot - but they are not the goal of the creators of competent sites and online services - the goal is for those who are comfortable with another source, namely the Web.
It’s not the size of the business that determines the need and desire to order a good “adult site”, but the understanding of how to attract an Internet audience and the most important understanding that it exists.
It happens that a small production company in the field of small business has a better website than a bank, factory or an audit company.
There are a huge number of companies in financial, industrial, etc. sectors where the sofas in the reception rooms are several times higher than their sites - and all because the people who come to them with their feet in the office are tangible, and their own Internet audience does not exist for them.
Most often this happens when the retrograde manager lives off the Internet himself and there is no employee in the company who has the authority and budget to say - OUR CLIENTS USE THE INTERNET they need a good site. So it turns out that the degree of importance of the Internet audience for the company is directly proportional to the services that are created for it.
Customers of “adult sites”, by virtue of the knowledge or intuitive understanding that a good product made for them cannot be cheap, more clearly trace the connection between the needs of customers to receive information via the Internet and how to satisfy these needs, unlike those who are satisfied with “ NESO-site or has nothing at all.
“Adult site” implies a different level of “comfort” and a different degree of integration into the information life of the Customer’s company. This is not even about design (there is no companion for the taste and color - although there are still general principles for the perception of aesthetics), but about tools for managing information flow for customers.
A site is a logical hub that distributes information flows between your company and customers, the better it is made, the more tangible this two-way communication.
And since upon closer inspection, the discreteness of information is different for everyone, the curators of information in companies are also different, so the implementation of services for different companies is also different.
The only approach to design and development, a set of necessary principles, but not the final implementation.
I can be accused of partiality and the fact that as a specialist, I need to dream about the need for a website for any company - this is not so.
A site, for example, is not needed by a small clothing store until it begins to trade in a type of clothing that is easy to choose through the Internet and does not provide a painless order, payment for delivery and discount. For example, it may be children's clothing (sizes by age - the choice is clear). Those. in order for an adequate need for a site to appear at such a store, a number of complex tasks must be solved - preparation of materials - good descriptions and photographs, billing, logistics, etc. - The site is just a platform for ordering - and it is desirable that it be professional. Otherwise, the consumer will not want to order anything on the Internet, because he will not figure out how to do this or will not find the right product, or the appearance of the “appearance” will not inspire confidence.
The lack of a site is not critical for a small cafe that does not have a budget for a good image site, unlike a luxury restaurant, until it is engaged in catering or delivery of dishes to order.
The format of the company’s services directly determines the ability to satisfy the customer’s need for information, including through Internet services. And now, as soon as such a service arises, the need for information access to it should be satisfied by professionals, not groups of enthusiasts creating "NEDOservices".
There are a huge number of companies whose services have long been subject to internetization, who today have already lost those who use the browser to work with information, and will lose those who come to this tomorrow if they do not attend to their web representation.
The site itself is cheap or expensive without the full use of the Customer only an address on the network. You need to be able to work with him. It’s just that if it’s done poorly, it’s bad to work with it, and in some cases there’s simply not even the functionality to do what is needed.
A good driver and a tinted six will come from “A” to “B”, but if he is carrying his status of business clients or investors, and it’s not about buying a box of Abkhaz tangerines, but about building a cottage village, not a fact, that passengers will want to invest in the project, with such transport from the developer.
Although a convenient online service does not have to be individual and expensive for the end user.
If it covers the same basic need for a large group of people, but at the same time it was originally created professionally, working with it may cost little or even be completely free if developers use alternative methods of monetization.
I do not claim that the speed of creation and the price of a service / product is the most important criterion separating a worthy online service / product from an unworthy one.
This criterion is important in relation to the final product and the tasks it solves.
An example of a convenient and generally free online service is the creation of an email account - especially for those who even today use only fax (there are still such ones :-)).
Moreover, there are still companies and people (for example, a certain Ivan Ivanich) who, within the framework of the course on “educating dummies,” send them email, change cartridges, etc. for a fee.
A mail account is set up in a couple of minutes in Gmail, mail.ru, mail @ yandex, etc. - but for this, a large team of professionals worked on creating a huge convenient mail system. And this Ivan Ivanovich from the “teapot of Petr Petrovich” can take a couple of hundred rubles for the services of an educator.
But after all, it doesn’t occur to anyone to do for these couple of hundred rubles, and most importantly to order development, an analog of Gmail, mail.ru, mail @ yandex, etc. for the same couple of minutes, or days, it’s a lot of work ... :-).
Thus, registering a mailbox on a Gmail in a couple of minutes, yourself, or through Ivan Ivanovich, you get a high-quality online product, but if for the same period and price you "allegedly developed" your personal mail service a la Gmail, then you have become Honorary owner of NEDOservice.
A convenient email account is the same for millions of users, and each account is the same. Just because Petya’s account performs the same function as Vasya’s account, and their work is controlled by the same, previously competently made system.
In this case, “for free”, in a matter of minutes, you get a convenient, full-featured service - but this is the result of a HUGE professional work that was not worth a penny.
And here the price (even its absence) and the speed at which you receive the service is not an indicator at all.
When it comes to some “NEDOsayt” made in a couple of days or weeks, the principle of competently performing all technologies by a team is not respected - because this competent team does not exist, and if there was, then a competent service is done for you personally she would have taken much more time.
Any "NEDOsite" is an example of not realizing that it should be implemented at least once OT and TO, then we can talk about multiple and cheap / free, fast application of the technology, as described in the case of free email accounts.
The customer acquiring "NEDOsayt" acquires "NEDOtehnologii" and "NEDOrealizatsiya" forces "NEDOrealizateli".
Such "NEDO sites" in a hurry, conveyor-made way for a couple of days - a maximum of weeks. At the heart of a crooked and crookedly expandable “box”, disgusting design and even more disgusting programming and layout.
The format of information to be universalized is especially limited for large enterprises. Therefore, an attempt to pull the site onto some kind of "box" with a "template" that sculpts for a couple of days at the exit and gives complete darkness.
But even sites for younger companies, or even those who have just begun their acquaintance with the network, whose information could well be universalized, when implemented by such "NEDO-implementers" give the same effect - complete darkness.
Only repeated use, once created by a complex technology, can yield lower costs with constant quality. But for this it is necessary that someone at least once makes a prototype suitable for replicability.
This is the basis of any industrial production.
However, NEDO sites is an attempt to invent a bicycle again and again, in conditions when the budget is enough only for the pedals. The inventors' qualifications are also more often on the verge of science fiction.
A little more detailed thinking out loud in the studio blog .