IBM and Enterprise 2.0: Weddings in the Cloud

    At the end of September, an event occurred on the IT market that I, in a sense, would be significant. IBM has announced that it is transitioning to open beta testing of its social networking site Bluehouse . Blue is the corporate color of the company, due to which it is sometimes called Big Blue, but house in the resource name replaces the word space that has become traditional for Web 2.0.

    Another social “space”, some may claim. Yes, space, but it focuses not on the mass user, but on application in corporations, not very large companies and in any other organizations interested in using social network services to support their business processes, both internal and external. In other words, Enterprise Web 2.0.

    Also, by and large, not so hot any news, especially for the American market. So it is, but there are several circumstances that make it possible to consider this event still as a landmark.

    Before I start the enumeration, I’ll note that this is not about another startup that is unknown to anyone making its way to the market, but about the patriarch of this market, a company that, as you know, almost never makes mistakes in its strategic decisions. So ...

    Firstly, Bluehouse is not the first and, as was repeatedly emphasized at its presentation, is far from the last IBM product in the field of business social media, which means that Enterprise Web 2.0 is considered by the company as an important IT component of this market .

    Secondly, the new resource, in fact, is SaaS (on-demand / subscription) - a version of the Lotus Connections social network system previously delivered to the market, which is delivered on-premise for working on corporate servers (in Intranet). It follows that IBM considers the SaaS service delivery model to be on a par with the more traditional software delivery model .

    Thirdly, both versions (Lotus Connections and Bluehouse) are oriented towards interaction with "standard" office Lotus system programs running on local computers. So, in this regard, we can say that IBM, clearly not admitting to it, professes the concept of Software + Service, previously proclaimed by Microsoft.

    Fourth, Bluehouse, like any other SaaS-system, can be attributed to working in the "clouds" (cloud computing), but this resource also works on the platform, also located in the "clouds". In other words, we can say that Bluehouse is cloud computing squared, which means that IBM at all times rushed into these same "clouds", challenging its pioneer Amazon .

    And finally, I venture to say that IBM’s almost synchronized entry into the Enterprise 2.0 and cloud computing markets is not only a sign of the times. This, and it seems to me, is the last signal that marks the end of the second wave of startup startup fever in the Internet region and the related “ web-based startup startup culture(The second note on business-oriented startups is here ).

    A more detailed analysis of these factors with all the necessary links, plus some additional considerations on cloud computing, those interested in all of these issues can be found in the full version of this note .

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