Google and Yahoo: don't be afraid of us

    Google has launched a special information site , which explains in detail why you should not be afraid of its partnership with Yahoo. On the site you can find a huge number of facts about the terms of the agreement, except for the most important: when it comes into force. But after launching this site it’s clear: it can happen any day. Most likely, AdSense ads on Yahoo will appear in early October.

    The agreement provides for the use of the Google AdSense advertising engine on the Yahoo portal (for users from the USA and Canada). Google does not guarantee that the cost of keywords in the Unified AdSense system will remain unchanged. She only explains that neither Yahoo nor Google have the ability to adjust these prices on their own, and the cost of keywords is set exclusively at free auctions.

    Google also cites independent analysts who predict a 22% price increase . According to Google, this analysis contains a number of errors and its conclusions cannot be trusted.

    via Search Engine Land

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