May 7, 2008 at 10:29 Agnitum, agnitum ...
Two publications immediately caught my attention today. And let alone already on April 30, but who now reads CW?
So, " Outpost against viruses " by special correspondent of open systems in St. Petersburg Dmitry Zhelvitsky, and " Interview with Mikhail Penkovsky, Commercial Director of Agnitum " at my dearly beloved anti-malware.
What is worth noting? Agnitum antivirus was announced without a press pump, “The official presentation of the new product occurred after the first month of its sales via the Internet and is timed to coincide with the release of the boxed version.” The cost of an annual license is 499 rubles, while “Agnitum is ready to raise the price if asked to do by distributors. This applies to both Russian and foreign versions. "
“The promotion of Agnitum solutions in Russia ... and abroad is significantly different. In Western countries ... Agnitum has resorted to the tactics of encouraging installations by distributing free promo licenses for six months to all registered Outpost registered English users. ” Given the initiatives of LK + Yandex and Web + Corbin, it is difficult to say what the difference is in. Most likely, in Russia there are simply more people who are ready to pay for a good product right away. However, while this applies only to fire, pure antivirus does not yet have such a “track record”.
Interestingly, agnitum estimates its own market share at 9.5%, which amounts to 8-10 million in final prices. Mr. Penkovsky believes that "Symantec, McAfee, TrendMicro and Kaspersky Lab" eat up more than 80% of the market. God bless her with mathematics, with her, apparently, all marketing people have big problems, but at least where is your common sense? After all, a little lower, kicking in the course of the play BitDefender and Sophos, Mikhail Alexandrovich gives Eset 15% (Zhelvitsky gave 17%,: lol)
Interestingly, of all the tools of Internet marketing, Michael considers search marketing to be the most effective, which includes search engine optimization, and contextual advertising. It is difficult to ignore this thesis, given that, hypothetically, a little higher than the advertising of Agnitum on the pages of the issue, the potential buyer sees the banner “I-Online”. Although there is YAN, of course ...
Well, for starters, AM’s question: “Agnitum has been pursuing a rather bold PR policy lately. Do you fear that subsequently this approach may play against you? ” Tell me, dear gentlemen, what is the courage of the PR policy of Agnitum? And what is this, “bold public relations politics”? Immediately I counted in Yandex 20 (twenty) links to company news, boldly, damn it.
This is a bold policy: “LK decided to give a decent response to Agnitum, which unexpectedly invaded its field and released the Outpost Antivirus Pro 2008 product in March. In response to this business attack, LK ... released a separate Kaspersky Firewall product.” pc week
Cool, though April Fools ...
Stay tuned
So, " Outpost against viruses " by special correspondent of open systems in St. Petersburg Dmitry Zhelvitsky, and " Interview with Mikhail Penkovsky, Commercial Director of Agnitum " at my dearly beloved anti-malware.
What is worth noting? Agnitum antivirus was announced without a press pump, “The official presentation of the new product occurred after the first month of its sales via the Internet and is timed to coincide with the release of the boxed version.” The cost of an annual license is 499 rubles, while “Agnitum is ready to raise the price if asked to do by distributors. This applies to both Russian and foreign versions. "
“The promotion of Agnitum solutions in Russia ... and abroad is significantly different. In Western countries ... Agnitum has resorted to the tactics of encouraging installations by distributing free promo licenses for six months to all registered Outpost registered English users. ” Given the initiatives of LK + Yandex and Web + Corbin, it is difficult to say what the difference is in. Most likely, in Russia there are simply more people who are ready to pay for a good product right away. However, while this applies only to fire, pure antivirus does not yet have such a “track record”.
Interestingly, agnitum estimates its own market share at 9.5%, which amounts to 8-10 million in final prices. Mr. Penkovsky believes that "Symantec, McAfee, TrendMicro and Kaspersky Lab" eat up more than 80% of the market. God bless her with mathematics, with her, apparently, all marketing people have big problems, but at least where is your common sense? After all, a little lower, kicking in the course of the play BitDefender and Sophos, Mikhail Alexandrovich gives Eset 15% (Zhelvitsky gave 17%,: lol)
Interestingly, of all the tools of Internet marketing, Michael considers search marketing to be the most effective, which includes search engine optimization, and contextual advertising. It is difficult to ignore this thesis, given that, hypothetically, a little higher than the advertising of Agnitum on the pages of the issue, the potential buyer sees the banner “I-Online”. Although there is YAN, of course ...
Well, for starters, AM’s question: “Agnitum has been pursuing a rather bold PR policy lately. Do you fear that subsequently this approach may play against you? ” Tell me, dear gentlemen, what is the courage of the PR policy of Agnitum? And what is this, “bold public relations politics”? Immediately I counted in Yandex 20 (twenty) links to company news, boldly, damn it.
This is a bold policy: “LK decided to give a decent response to Agnitum, which unexpectedly invaded its field and released the Outpost Antivirus Pro 2008 product in March. In response to this business attack, LK ... released a separate Kaspersky Firewall product.” pc week
Cool, though April Fools ...
Stay tuned