On "Classmates" will appear semi-social advertising

    The financial corporation Uralsib begins a joint image-building project with the social network Odnoklassniki.ru called “Money is not the main thing!”. For the first time, a social network becomes a platform for a long and large-scale information campaign, writes RBC Daily.

    A series of micro-films will be held on the pages of Odnoklassniki within the framework of the project, which will tell you that “they don’t sell friends”, “our past has such a great future”, “life becomes brighter when communication is a joy”, etc. “The joint project of Odnoklassniki.ru and Uralsib is a kind of social advertising,” explained Albert Popkov, the founder and co-owner of the site.

    “The simplest thing would be to simply advertise. But to do this inside the resource - in the personal space of users - was impossible, and did not want to. Who will like commerce invading your personal world, ”says Kirill Maslennikov, Uralsib’s executive director. - So the idea was born: “Money is not the main thing!”

    It sounds beautiful, but in reality micro-films are ordinary banners on the sides of pages, when clicked, you get to the official website of the financial corporation, Webplanet notes.

    Internet.ua

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