March 6, 2017 at 16:45What is going on in the world of HR-technologies: 9 startups and tools that are worth watching
Hello! This is the new potok recruitment optimization platform blog. For about 3 years now, we have been following the HR technology market in Russia. We are not only watching, we are trying to change it.
You are probably already familiar with one of our projects. icanchoose is an HR-branding platform for companies that are ready to talk about their culture and team in order to attract new employees who share their values.
And potok is a new recruitment optimization platform. We came to this not by chance, watching how teams of different companies cope with the process of hiring new employees, as well as how recruitment is changing: the influence of social media, the development of mobile tools, automation, teamwork and data, data, data.
All this is in potok'e. But this article is not about him, but about HR technologies, the interest in which from investors and companies of various scales is growing every year. Indicative statistics: the total investment in HR tools in 2013 amounted to $ 659 million, and in 2015 already $ 2.4 billion (in 2016 - $ 2.295 billion). Of course, deals are made primarily in the USA, as well as in China.
The number of companies and startups involved in HR technologies is growing in the same progression.
This infographic shows that each of the products is dedicated to solving one of the tasks and problems in the field of HR, or the development and digitalization of one of the existing processes. We will talk about one of the startups in each of these categories (well, almost - some of them are relevant only for the USA, say), for which we are following:
// Career development / Coaching
Zugata , Everwise , Landit , Lattice - all these are platforms for perfomance management.
They allow companies to work with employees, creating unique development plans for them and motivating them to solve various problems.
Lattice:
A service for those who want to reconsider their approach to performance review. This is convenient for employees - they answer questions when they have time, using a convenient and stylish platform for this. The system also helps to collect feedback from your employees on any issues - for example, you wanted to tell Fedor that his presentation was fire !, and wrote a message to him. Back in Lattice, employees can set goals and monitor their implementation with the team. Colleagues directly in the system conduct an individual weekly Q&A session to keep in touch and always know what worries each individual employee. All in all, a great platform to engage employees and monitor their motivation.
// Workplace
culture Perkbox , Anyperk ,CyberGrants - services that allow you to influence the working culture in the company through the creation of certain incentive systems. Such systems make it possible to involve employees in work, as well as use intangible motivation (some of the services are aimed at nurturing the idea of social responsibility among employees).
Anyperk:
Creating the right employee motivation system is as important as finding the right candidates. That is why AnyPerk created a service for analysis and selection of bonuses that will be of interest to the employees of your company. The creators of the company claim that it is the reward system that can positively affect the corporate spirit and productivity of the team. It seems wonderful to give people a choice and motivate them.
// Tech hiring:
All these startups are designed for sourcing IT specialists, as well as screening their skills. Platforms of this kind are still appearing - they are insanely important, because the search for IT specialists is no longer just a search, but a war.
AmazingHiring:
This startup is not in the infographic, but we want to tell you about it - it was created by guys from Russia. AmazingHiring searches through a variety of sources and collects IT profiles in one place: online activity, work history, profile on GitHub. The system creates “cards” with all the data of the candidate, evaluates his professionalism using the algorithms embedded in the system, and also collects data even of those candidates who are not too widely represented on social media. In short, IT magic.
// Hiring graduates:
Platforms for posting vacancies (and even entire internship programs) for graduates and students, followed by collecting feedback. There are not many such platforms in Russia, but in the USA, for example, graduates are given a lot of attention.
One of our favorite cases: large companies, for example, use targeted advertising in Snapchat on a geolocation basis, telling candidates about work in the company - this is what General Electric, Mailchimp, even Goldman Sachs do. And this means that the competition for young professionals is very high, that companies are ready to educate and nurture cool professionals.
Debut:
Another service that is not in the infographic, but which seems very curious to us. This is an application in which graduates and students can solve tasks from cool employers in a playful way and receive prizes. But this is not just a question and answer, these are real games in which you can go through levels and really get a little sticky. After a successful passage, there is a chance to immediately get to the interview without tedious waiting, or even suddenly become an intern at Google. You can create a profile in the application in 60 seconds. The depressive interface definitely attracts adolescents: D
// Control the flow of candidates:
This category includes ATS (Applicant Tracking Systems) - platforms for managing the flow of candidates that allow you to communicate with them, as well as connect a team, collect and process the response, analyze the hiring process and so on. Usually ATS are accompanied by serious analytical tools and may include part of the functions of all of the above tools, or vice versa something completely unique.
Lever:
Guys suggest reconsidering their approach to recruitment. This platform has everything for hire (tools for sourcing), as well as the ability to promote the employer's brand with the help of response forms and company description pages that are created in a special designer.
potok:
A platform that allows you to optimize all processes related to recruitment. The system will give you the opportunity to attract the best candidates (convenient feedback as through a published vacancy on social networks, a career site and work sites), organize the process of working with them (correspondence, appointments, integration with the calendar, etc.), as well as attract colleagues for acceptance common solutions. And, of course, 5 important analytical reports that will allow you to use the data to solve important problems and save your time and money. The designer of career sites is attached, as well as synchronization with telephony and many other cool goodies!
// Automation of specific HR processes:
Services that one way or another allow you to automate one of the HR processes. This may be the management of employee profiles, testing, reporting and adaptation of new employees. And it is here that big changes are happening now, because bots have become an urgent topic.
We will tell you about two interesting products at once.
Recruitz.io:
Programmatic advertising is already here and its capabilities are surprising. We translate: this is a new cool tool for creating targeted advertising of vacancies. The service offers you to go beyond the job boards and shows your vacancy only to those who are really interested in it. Algorithms collect a huge amount of data (hi, Big Data): demographic factors and interests, analyze online behavior and so on. This is a fully automated process for posting ads on social media (Facebook, Twitter, Instagram, and so on). We have not tried, but it sounds bombing!
Mya:
If someone speaks about artificial intelligence in recruitment, then it is most likely about Mya. While it is closest to the possible implementation of AI capabilities. Mya is a bot that will help you start saving time on screening candidates and conducting them through all stages of the selection, and the candidate will be able to ask all important questions for him at any time and get an answer.
If nothing is still clear about Mya, let’s explain now. A candidate has responded to your vacancy on a career site. Mya writes to him, asks questions asked by the system about requirements and other things, and then, after the conversation ends, sends a transcript to your ATS. Or make an appointment (because it can also be synchronized with the calendar).
// Screening:
Pymetrics , HireVue- All these platforms offer various tools for testing candidates even before they pass interviews. Here, the creators' imagination knows no bounds: gamification and testing in a variety of ways in order to be sure that you and the employee will fit each other (only without astrology so far: D).
Pymetrics: A
service that knows exactly which position will suit the candidate and which company.
Pymetrics is a system built on the analysis of many factors of the human brain and the personal qualities of employees. The guys introduced gamification into the not always pleasant process of finding a job and / or a new candidate.
If you are a candidate, then you can access the service for free and start playing - with the help of simple puzzles and tasks, the service will evaluate your motivation, ability to hold attention and tell you which position suits you the most. The same applies to companies - they are helped to find candidates who fit perfectly into the outline of corporate culture.
Different professions require different skills and it is not always possible to measure how suitable a person is using IQ or EI. Yes, and SAT, GMAT, LSAT are tests that have become boring to both HR and candidates.
// Work sites of the
Platform for posting vacancies and attracting potential candidates to close open positions. Gradually, the function of work sites will take over, it seems, social media. After the advent of a newFacebook’s functions for posting vacancies and gathering feedback from doubts remain less. So among cool projects here we would mark Facebook Jobs - take a look, it will soon become a place to look for work. 100%!
// Checking the background
Startups that create tools for screening the background of potential employees. Also insanely important topic. In Russia, as you know, the story of the preliminary examination of the candidate is completely different.
// Tools for comparing wages
Tools for comparing wages for different positions, corporate culture of companies and so on. Simple tools, quite relevant, but for the “gray” market of Russian employers is not at all relevant.
// Planning
Services for planning, optimization, reporting on the number of staff and wages. Also, tools to regulate the working hours of employees who work remotely.
// Salaries and benefits
These companies are engaged in software that allows you to monitor the payment of wages, as well as manage insurance, bonuses and so on. Not Excel single, as they say.
// Flexible hiring
Most of these startups create platforms for companies to work with remote employees, part-time employees and freelancers. It also helps companies develop a culture of free work hours. Now this is becoming more and more relevant (have you heard about Befree? Guys were able to reduce office space by 20% = save).
Stay tuned for changes in the world of HR technologies with us - we will see each other more often. Well, connect to our Telegram channel .
You are probably already familiar with one of our projects. icanchoose is an HR-branding platform for companies that are ready to talk about their culture and team in order to attract new employees who share their values.
And potok is a new recruitment optimization platform. We came to this not by chance, watching how teams of different companies cope with the process of hiring new employees, as well as how recruitment is changing: the influence of social media, the development of mobile tools, automation, teamwork and data, data, data.
All this is in potok'e. But this article is not about him, but about HR technologies, the interest in which from investors and companies of various scales is growing every year. Indicative statistics: the total investment in HR tools in 2013 amounted to $ 659 million, and in 2015 already $ 2.4 billion (in 2016 - $ 2.295 billion). Of course, deals are made primarily in the USA, as well as in China.
The number of companies and startups involved in HR technologies is growing in the same progression.
This infographic shows that each of the products is dedicated to solving one of the tasks and problems in the field of HR, or the development and digitalization of one of the existing processes. We will talk about one of the startups in each of these categories (well, almost - some of them are relevant only for the USA, say), for which we are following:
// Career development / Coaching
Zugata , Everwise , Landit , Lattice - all these are platforms for perfomance management.
They allow companies to work with employees, creating unique development plans for them and motivating them to solve various problems.
Lattice:
A service for those who want to reconsider their approach to performance review. This is convenient for employees - they answer questions when they have time, using a convenient and stylish platform for this. The system also helps to collect feedback from your employees on any issues - for example, you wanted to tell Fedor that his presentation was fire !, and wrote a message to him. Back in Lattice, employees can set goals and monitor their implementation with the team. Colleagues directly in the system conduct an individual weekly Q&A session to keep in touch and always know what worries each individual employee. All in all, a great platform to engage employees and monitor their motivation.
// Workplace
culture Perkbox , Anyperk ,CyberGrants - services that allow you to influence the working culture in the company through the creation of certain incentive systems. Such systems make it possible to involve employees in work, as well as use intangible motivation (some of the services are aimed at nurturing the idea of social responsibility among employees).
Anyperk:
Creating the right employee motivation system is as important as finding the right candidates. That is why AnyPerk created a service for analysis and selection of bonuses that will be of interest to the employees of your company. The creators of the company claim that it is the reward system that can positively affect the corporate spirit and productivity of the team. It seems wonderful to give people a choice and motivate them.
// Tech hiring:
All these startups are designed for sourcing IT specialists, as well as screening their skills. Platforms of this kind are still appearing - they are insanely important, because the search for IT specialists is no longer just a search, but a war.
AmazingHiring:
This startup is not in the infographic, but we want to tell you about it - it was created by guys from Russia. AmazingHiring searches through a variety of sources and collects IT profiles in one place: online activity, work history, profile on GitHub. The system creates “cards” with all the data of the candidate, evaluates his professionalism using the algorithms embedded in the system, and also collects data even of those candidates who are not too widely represented on social media. In short, IT magic.
// Hiring graduates:
Platforms for posting vacancies (and even entire internship programs) for graduates and students, followed by collecting feedback. There are not many such platforms in Russia, but in the USA, for example, graduates are given a lot of attention.
One of our favorite cases: large companies, for example, use targeted advertising in Snapchat on a geolocation basis, telling candidates about work in the company - this is what General Electric, Mailchimp, even Goldman Sachs do. And this means that the competition for young professionals is very high, that companies are ready to educate and nurture cool professionals.
Debut:
Another service that is not in the infographic, but which seems very curious to us. This is an application in which graduates and students can solve tasks from cool employers in a playful way and receive prizes. But this is not just a question and answer, these are real games in which you can go through levels and really get a little sticky. After a successful passage, there is a chance to immediately get to the interview without tedious waiting, or even suddenly become an intern at Google. You can create a profile in the application in 60 seconds. The depressive interface definitely attracts adolescents: D
// Control the flow of candidates:
This category includes ATS (Applicant Tracking Systems) - platforms for managing the flow of candidates that allow you to communicate with them, as well as connect a team, collect and process the response, analyze the hiring process and so on. Usually ATS are accompanied by serious analytical tools and may include part of the functions of all of the above tools, or vice versa something completely unique.
Lever:
Guys suggest reconsidering their approach to recruitment. This platform has everything for hire (tools for sourcing), as well as the ability to promote the employer's brand with the help of response forms and company description pages that are created in a special designer.
potok:
A platform that allows you to optimize all processes related to recruitment. The system will give you the opportunity to attract the best candidates (convenient feedback as through a published vacancy on social networks, a career site and work sites), organize the process of working with them (correspondence, appointments, integration with the calendar, etc.), as well as attract colleagues for acceptance common solutions. And, of course, 5 important analytical reports that will allow you to use the data to solve important problems and save your time and money. The designer of career sites is attached, as well as synchronization with telephony and many other cool goodies!
// Automation of specific HR processes:
Services that one way or another allow you to automate one of the HR processes. This may be the management of employee profiles, testing, reporting and adaptation of new employees. And it is here that big changes are happening now, because bots have become an urgent topic.
We will tell you about two interesting products at once.
Recruitz.io:
Programmatic advertising is already here and its capabilities are surprising. We translate: this is a new cool tool for creating targeted advertising of vacancies. The service offers you to go beyond the job boards and shows your vacancy only to those who are really interested in it. Algorithms collect a huge amount of data (hi, Big Data): demographic factors and interests, analyze online behavior and so on. This is a fully automated process for posting ads on social media (Facebook, Twitter, Instagram, and so on). We have not tried, but it sounds bombing!
Mya:
If someone speaks about artificial intelligence in recruitment, then it is most likely about Mya. While it is closest to the possible implementation of AI capabilities. Mya is a bot that will help you start saving time on screening candidates and conducting them through all stages of the selection, and the candidate will be able to ask all important questions for him at any time and get an answer.
If nothing is still clear about Mya, let’s explain now. A candidate has responded to your vacancy on a career site. Mya writes to him, asks questions asked by the system about requirements and other things, and then, after the conversation ends, sends a transcript to your ATS. Or make an appointment (because it can also be synchronized with the calendar).
// Screening:
Pymetrics , HireVue- All these platforms offer various tools for testing candidates even before they pass interviews. Here, the creators' imagination knows no bounds: gamification and testing in a variety of ways in order to be sure that you and the employee will fit each other (only without astrology so far: D).
Pymetrics: A
service that knows exactly which position will suit the candidate and which company.
Pymetrics is a system built on the analysis of many factors of the human brain and the personal qualities of employees. The guys introduced gamification into the not always pleasant process of finding a job and / or a new candidate.
If you are a candidate, then you can access the service for free and start playing - with the help of simple puzzles and tasks, the service will evaluate your motivation, ability to hold attention and tell you which position suits you the most. The same applies to companies - they are helped to find candidates who fit perfectly into the outline of corporate culture.
Different professions require different skills and it is not always possible to measure how suitable a person is using IQ or EI. Yes, and SAT, GMAT, LSAT are tests that have become boring to both HR and candidates.
// Work sites of the
Platform for posting vacancies and attracting potential candidates to close open positions. Gradually, the function of work sites will take over, it seems, social media. After the advent of a newFacebook’s functions for posting vacancies and gathering feedback from doubts remain less. So among cool projects here we would mark Facebook Jobs - take a look, it will soon become a place to look for work. 100%!
// Checking the background
Startups that create tools for screening the background of potential employees. Also insanely important topic. In Russia, as you know, the story of the preliminary examination of the candidate is completely different.
// Tools for comparing wages
Tools for comparing wages for different positions, corporate culture of companies and so on. Simple tools, quite relevant, but for the “gray” market of Russian employers is not at all relevant.
// Planning
Services for planning, optimization, reporting on the number of staff and wages. Also, tools to regulate the working hours of employees who work remotely.
// Salaries and benefits
These companies are engaged in software that allows you to monitor the payment of wages, as well as manage insurance, bonuses and so on. Not Excel single, as they say.
// Flexible hiring
Most of these startups create platforms for companies to work with remote employees, part-time employees and freelancers. It also helps companies develop a culture of free work hours. Now this is becoming more and more relevant (have you heard about Befree? Guys were able to reduce office space by 20% = save).
Stay tuned for changes in the world of HR technologies with us - we will see each other more often. Well, connect to our Telegram channel .