May 10, 2012 at 19:07The absolute success of public finance: Pebble raised $ 10 million in one month
Pebble is an electronic watch built on electronic paper technology. They not only know how to display the date and time - they can communicate via Bluetooth (including 4.0) with your phone (iPhone or Android) and display a large amount of different information: weather, caller’s name, incoming SMS messages (Android only), Twitter messages, emails, GPS information (in particular, current speed) and much more. Users themselves can write applications for Pebble that can expand the capabilities of this watch in any way. You can choose one of many themes, or create your own. The watch screen is clearly visible in the sun, but they also have a backlight (for the dark), one charge lasts about a week.
There are already a lot of applications of such watches. You can control the music, you can see who is calling without getting a mobile phone (you never know - hands are dirty, something else), you can attach the watch to a bicycle and use it as a speedometer, or you can just start the timer, and periodically glance at the watch , know exactly how much time has passed since the moment when you set to cook rice. :)
The cost of this watch is $ 150. Unless ... pre-order. Up to this point, Pebble could be acquired by investing a certain amount in a project on Kickstarter . In fact, this is nothing more than a pre-order (hours will be around September) with a very good discount. And there were a lot of people willing to invest in advance. Total invested in this way 66 388human. The amount collected is $ 10,166,046 .
Two days ago, the Pebble team announced that it was going to limit the number of hours that can be ordered by investing in the project to 85,000 (at that time 75,000 were already requested). After that, the clock was available for pre-order just a little more, and that’s all - at the moment all the relevant awards are marked as “SOLD OUT”.
This is an amazing success story of public finance. Pebble was not only the most successful project in the history of Kickstarter, but also amazingly quickly collected the amount that was needed (the amount that was originally planned to be collected - $ 100,000): it took 2 hours. And in 28 hours the first million was already collected.
In this example, we see that such methods do not just work, but can work surprisingly well - a beautiful video, competent text, timely answers to questions that people have, and maybe your project will succeed. So serious a success that before it was difficult to even imagine such a thing.
There are already a lot of applications of such watches. You can control the music, you can see who is calling without getting a mobile phone (you never know - hands are dirty, something else), you can attach the watch to a bicycle and use it as a speedometer, or you can just start the timer, and periodically glance at the watch , know exactly how much time has passed since the moment when you set to cook rice. :)
The cost of this watch is $ 150. Unless ... pre-order. Up to this point, Pebble could be acquired by investing a certain amount in a project on Kickstarter . In fact, this is nothing more than a pre-order (hours will be around September) with a very good discount. And there were a lot of people willing to invest in advance. Total invested in this way 66 388human. The amount collected is $ 10,166,046 .
Two days ago, the Pebble team announced that it was going to limit the number of hours that can be ordered by investing in the project to 85,000 (at that time 75,000 were already requested). After that, the clock was available for pre-order just a little more, and that’s all - at the moment all the relevant awards are marked as “SOLD OUT”.
This is an amazing success story of public finance. Pebble was not only the most successful project in the history of Kickstarter, but also amazingly quickly collected the amount that was needed (the amount that was originally planned to be collected - $ 100,000): it took 2 hours. And in 28 hours the first million was already collected.
In this example, we see that such methods do not just work, but can work surprisingly well - a beautiful video, competent text, timely answers to questions that people have, and maybe your project will succeed. So serious a success that before it was difficult to even imagine such a thing.