Enterprise 2.0 and social networks: what business people need to know

This article of mine is a continuation of the previous one in that part of it, where we are talking about the avalanche-like tendency of the social web to move toward business (Enterprise 2.0).
I strongly recommend that you read the two notes by Dion Hinchcliffe: A checkpoint on Web 2.0 in the enterprise ( Part1 , Part2 )

For almost a year now, we have been observing more and more reports and messages coming from analytical firms and other sources, indicating the penetration of the concept of Web 2.0 into business life. Gartner, Forrester, McKinsey and many others are increasingly emphasizing trends or making recommendations, sometimes cautious and sometimes optimistic, that entrepreneurs should start moving along the road laid by Web 2.0. And the public interest in business circles in this area also makes itself felt more ...

The latest research conducted by CIO Insightand regarding the personal use of Web 2.0 resources directly by senior and middle managers, they showed an increased interest in this area. However, they are especially attracted to wikis, blogs and RSS. And the result was completely unexpected, showing that approximately 39% of CIOs personally listen to podcasts ...

The application of Social Enterprise 2.0 should be considered in two planes: (1) internal application for employees of a particular company or organization, and (2) external application for potential customers, partners, suppliers and other third parties interested in any kind of contact with the company (organization) .

Each of these planes can be described on two sides: (a) “technical” - methods and means from the point of view of specialists in the field of Web 2.0, and (b) social ”- functions and services from the point of view of users.

As always, you can read more about the notes, excerpts of which are cited above, about their author, as well as get acquainted with some other aspects of the problems raised in these notes, in my iTech Bridge blog .