People don't like buying movies online

Representatives of the film industry have long understood that the future of their business is on the Internet. This is indicated by the popularity of online video, the boom of file-sharing networks, and the growth of e-commerce. Therefore, Hollywood studios are increasingly insistently trying to open their own online stores selling digital movies. They are investing millions of dollars in it, but so far they are only haunted by failure.

A recent study by Parks Associates showed that the vast majority of users express dissatisfaction after buying a movie on the Internet: they are not satisfied with the range, nor the price, nor the download speed. Another thing is P2P users. For some reason, they have much less discontent (on the graph they are taken into account in black columns).

Only 16% of users believe that a good selection of films is presented in online stores, and only 13% consider the price at which films are sold to be reasonable. Less than 20% said they would at least sometime in the future repeat an attempt to buy a movie on the Internet - this experience was so unpleasant.

In reality, an online store is in all respects worse than a regular DVD supermarket. The quality is worse, and the download process takes longer than buying a disk.