Answers.com makes a major purchase

    Answers Corporation, which owns the site Answers.com , announced the purchase of three Internet resources at once - Dictionary.com, Thesaurus.com and Reference.com. The total transaction amount is $ 100 million. More specifically, we are talking about the acquisition of Lexico Publishing Group , which owns all three online services.

    The benefits for Answers.com owners are more than obvious: a noticeable increase in traffic (70% of users, according to Robert S. Rosenshine, the head of Answers.com, will come from search engines by making a dictionary request there), increased customer loyalty and, ultimately, revenue growth.

    via Search Engine Journal

    Also popular now: