Google pays site owners a billion a quarter

AdSense Partner Payout Amount for Q1 2007 exceeded one billion dollars. This is an absolute record for advertising payments for this program. In addition, the partner percentage also reached a record level of 83.7%. In other words, now Google retains only 16.3% of the revenue from contextual advertising through the AdSense program.

Fresh figures are taken from the latest financial report . Below is the full quarterly statistics for the last three years.

I quarter 2007: payments of 1.13 billion of total revenue of 1.35 billion (83.7%)
IV quarter 2006: 976 million of 1.2 billion (81.3%)
Q3 2006: 825 million of 1.04 billion (79.3%)
Q2 2006: 785 million of 997 million (78.7%)
Q1 2006: 723 million of 928 million (77.9%)
IV quarter 2005: 629 million of 799 million (78.7%)
Q3 2005: 530 million of 675 million (78.5%)
Q2 2005: 494 million of 630 million (78.4%)
Q1 2005: 462 million of 584 million (79.1%)
IV quarter 2004: 378 million of 490 million (77.1%)
Q3 2004: 303 million of 384 million (78.9%)
Q2 2004: 277 million of 346 million (80.1%)
Q1 2004: 271 million of 334 million (81.1%)
Q3 2003: 144 million out of 175 million (82.3%)

It must be understood that many large publishers enter into direct agreements with Google. Their remuneration is calculated individually - obviously, it is above average. Accordingly, ordinary sites receive less than the indicated 83.7%.

via WebMasterWorld