Beggars Runet

    No matter how the web-master swears that he makes his project exclusively for himself and his esteemed visitors, he does not want to miss the opportunity to earn a pretty penny somehow. So honest working people of the network space have to spin between the chance to sell an advertising space on the resource and their promise: “they say, I don’t need everything for you and money”.
    As a result, we see that some of the owners of these sites have embarked on a capitalist trend and live happily, wondering how the second part of dedicated webmasters can barely make ends meet and begin to "wrestle".


    Oddly enough, in the West among the masters of the genre of cyber begging were not people from the street at all. For example, the famous television producer Karin Bosnek, on June 23, 2002, formed credit card debts of $ 20 thousand. Not bewildered, Bosnek created a site where she asked her to help with paying off her debt. And in less than six months she paid her debts. Another example: the writer Stephen King, who in 2000 published on his website the chapters of the novel "Plant" and offered each reader to voluntarily pay a dollar for a chapter. On this, the writer earned more than half a million dollars, and then he complained that "it will not be enough."

    Ordinary cyber bugs begin by creating a “Donate” section on the site. There you will see an inscription like: “Now you can become a sponsor of our project by sending any amount to the details below”. The “Donate” section is firmly established in web-resources with absolutely any attendance and theme. It doesn’t matter that in the best case, the project will receive $ 30 collected during the year, and nobody will see the details from the page of Vasya Pupkin. The most important thing is to pay tribute to fashion.

    Also, with a probability of 50 to 50 (whether you will see it or not), the section will contain hidden begging of the form “click on the link and buy goods there”. Such a parody of an advertising manager will not bring big dividends. But the idea that you are small, but still a partner of the brand, cannot but warm your vanity. As an example, we can recall the story of Dmitry Davydov about the use of AdSense as extra income: it was assumed that the benefits of using the same AdSense were the beneficial content of the blog.

    Beggar Bank as a Service

    Surveys show that many runners would support the idea of ​​collecting donations by the owners of popular sites and blogs, if there were convenient tools for this. Therefore, “voluntary donations” can be not only the last way of survival, but also a simple way of enrichment on the donation service itself.

    The main difficulty of the “cans of the beggar” - it should be simple. Even when the details of electronic wallets are published in the Donate section, this requires the giver to perform a whole bunch of actions. And you can give a dozen or even a cigarette to a person on the street in one go. You will not go to the bank for the transfer of dozens.

    Movable, a content provider for mobile phones, provided webmasters with the opportunity to receive money from a visitor via SMS. The sms.kopilka project positions itself as an interactive service that allows a person or company to have at their disposal a convenient tool for assessing the audience’s loyalty to a publication, resource or an individual project within the framework of the service provided by the ubiquitous SMS. Simply put, the visitor sends to the short number everything that he thinks about your project, and you share the money earned from this with Movable.

    And again, there is hidden begging that kills two birds with one stone: a nonprofit project brings small, but profit, and also a “private” SMS service. True, mobile operators take half of the money for themselves. If also the services of such “piggy banks” will take something - how much will it reach the recipient?

    But a holy place is never empty. Yandex is trying to occupy its niche in the begging section with the new project “Give the ruble, friend!”. Personally, the name of the project reminds me of a corporate phrase that shoots money in a dark gateway of people of a hooligan appearance. A description of the project in the corporate blog of Yandex only strengthens my opinion. See for yourself: “Your readers can give you a ruble, three or five. And the most diligent - even a million rubles. ” But if you run into a serious one, they might give a car, probably ...

    Jokes - in jokes, and the transfer is charged to the Yandex.Money system fee - 0.5% of the payment amount. So the wolves are full, and the sheep are safe, and the reader ... And the reader is probably waiting for an analog from Google of the form “Ogooglet Give two!”.

    Big game

    The above methods are enough to, say, pay yourself an inexpensive hosting. But some individuals, looking at their accounts, mutter under their breath: “It will not be enough!” ... and continue to beg. Only big. A major game is divided into two categories. The first is Nigerian letters, and the second is touching stories.

    Nigerian letters are a form of fraud and begging in one package. The essence of such letters is that their authors allegedly are owners of huge accounts, inheritances, wealth and other values. But here's the problem - to get the desired millions, you just need a small amount for washing, creating a new bank account. However, for what they are needed, it does not really matter to us. Further, the plot of the letter develops according to plan: they say, you transfer the small amount I need, and I immediately cash out and send you that way 40% of my wealth. Is it tempting? Then, proudly transfer the amount to fraudsters, and then aside, watch an expensive foreign car pass by you, bought naturally with your money.

    As for the “touching stories”, everything here is also simple. You receive a letter from a person with a serious illness or simply a difficult fate who needs a certain amount of money. Refusing can be difficult. Therefore, even after reading and immediately deleting such a letter, you will be tormented by doubts: “What if it was not a hoax?” But I want to assure you that in 90% of cases it was he who was. Therefore, if you want to provide charitable support to the truly needy, it is better to use special funds.

    Diagnosis: a form of communication?

    Somehow the Hedgehog list somehow cited parallels of begging of the real and virtual world: if earlier donate signs on sites were associated with beggars sitting on cardboard with the inscription “Help”, then the current methods of beggars are already quite pathos signs and billboards. Now people on the Internet are easily asking for a new Mercedes.

    However, if you don’t fall into the sin of envy and do not get hung up on fraudulent schemes (after all, not all who ask are crooks), one must admit that begging is becoming a fashionable and in its own way creative form of Internet communication. And for Runet, this form of communication can become very popular. Judge for yourself: we have a lot of needs in Russia, and there is no need for creativity. Last year, those same Internet spammers from Nigeria received the Gnobel Prize for Literature. Can Russia, with its rich literary traditions, give way to such a palm? We are not some kind of Nigeria, we are more: “Nigeria in the snow”, as the founder of Google said. Today, Moscow just filled up with snow.

    And if such works-petitions are realistic (which again distinguishes Russian literature), then there will be no problems with the laws. What is wrong if people voluntarily give you money for your honestly described needs? This is certainly no worse than deceiving others by selling them unnecessary things through advertising that they did not ask for.

    In general, we will wait for the opening of domestic creative courses in the high art of Internet begging. Separate manuals have already been published before: here is an example from Novye Izvestia, 2004. True, as the author of the mentioned experiment notes, even the advanced idea of ​​asking for money on behalf of a speaking chinchilla did not help him earn money. The problem was the same as mentioned above: there were no simple payment methods. Well, now at least there is a Yandex “ruble” button. There will be others.

    Only, probably, it is worthwhile to correct the terminology in advance. “To ask,” “to collect sacrifices,” sounds somehow derogatory. “And give the ruble” - like a run over. Maybe just call it “the art of sharing”? But then this is not a new service, but simply a return to the good old traditions of human life.
    P / s

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