These are funny tenders

    On the pages of the St. Petersburg portal of advertisers found a curious announcement of the tender. It is worth reading (and read the comments too): adlife.spb.ru/news/3847.shtml?rand=1030833653


    A tender from the Turris company started
    March 22, 2007 13:56:00
    The management company of the Turris Hotel Group announced a tender for the development of the corporate identity and logo of the management company and related brands of hotels under management (Rossiya and Vyborgskaya hotels, hotel “Baltiets” and boarding house “Petrel”).

    As Tatyana Anashkina, Head of Turris Advertising Department, told AdLife.spb.ru, the previous corporate identity was developed three years ago by an engaged designer. According to her, the logo and corporate identity created at that time were initially unsuccessful, as the designer used incompatible fonts, and also could not show the specifics of the company.

    Both agencies and freelance designers can participate in the tender for creating a new visual image of the company.

    “This is not about the weight of a particular agency in the advertising market. For us, the main thing is for a person to understand the essence of the work, the specifics of 3-star hotels, the specifics of the activities of the Management Company and the hotel business as a whole. “We accept well-grounded concepts and preliminary design of the logo of the Turris Management Company and one of the hotels, rather than commercial offers and portfolios,” says Tatyana Anashkina.

    The company decided to take the path of the tender, because Turris already had a bad experience working with two agencies, the final work of which did not suit the company in both cases. Therefore, now the company wants to first see "at least preliminary blueprints for work and be able to assess how competitive the new corporate identity will be."

    Turris does not plan to pay agencies or designers directly for participation in the tender . The price that the company is willing to pay for the finished work is not disclosed . The Turris only explained that everything will depend on many circumstances, including whether the agency or just a freelance designer will win the tender.


    Well, how do you like these “conditions”? :-)

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