February 13, 2007 at 14:18The first films for small screens were created
In November last year, the independent cinema association Sundance Film Institute agreed with representatives of the mobile industry (GSM Association) on a joint project : shooting several short films designed specifically for mobile phones, that is, for the smallest screens. Each “mini-masterpiece” has a duration of three to five minutes.
Films created specifically for mobile phones should be different from widescreen and television films reformatted to a small screen format. Firstly, their production does not need expensive equipment, but almost any video camera is enough. Secondly, during the shooting process, you do not need to pay special attention to small details, because they still will not be visible on the screen. Theoretically, such films should be much cheaper to produce. Sponsors (Roamware and NXP Semiconductors) allocated a budget of $ 20,000 to each independent filmmaker.
A total of five short films were shot .
1. A Slip In Time
An experiment to imitate the rude comedies of silent movie times.
2. Learning to Skateboard
An office worker took sick leave. To get rid of the daily routine and gain freedom, he decided to learn how to ride a skateboard.
3. ¡La Revolucion de Iguodala!
The film, directed by Justin Lin, tracks the path of a single person’s emotional message through time in various forms.
4. Los Viajes de King Tiny A
funny film about a small dog, which is left to its own devices, while the owner is at work. The amusing creature wanders throughout the city, guided by inner desires, understandable only to her.
5. Reno
Cowboy talks about his wanderings in Nevada on a Honda 50 motorcycle.
Starting February 15, 2007, all films will be available for download, but so far they can only be received at the GSMA Congress via Bluetooth, if you walk past the Sundance booth with your mobile phone.
For the distribution of future films, you can use different business models, and not just banal sale of files. Much here depends on telecom operators who may be involved in the distribution of content. By the end of 2007, there will be almost 3 billion mobile phones in the world, so there will be no shortage of potential viewers. If the owners of mobile phones buy ringtones at $ 7 billion a year, then mobile video has excellent commercial prospects.
Currently, some mobile operators offer their subscribers special tariff plans for accessing video clips. For example, data packages of the American operator Sprint Nextel cost $ 15, $ 20 and $ 25 per month. Verizon Wireless operator can buy such a service for $ 15 per month or $ 3 per day.
Films created specifically for mobile phones should be different from widescreen and television films reformatted to a small screen format. Firstly, their production does not need expensive equipment, but almost any video camera is enough. Secondly, during the shooting process, you do not need to pay special attention to small details, because they still will not be visible on the screen. Theoretically, such films should be much cheaper to produce. Sponsors (Roamware and NXP Semiconductors) allocated a budget of $ 20,000 to each independent filmmaker.
A total of five short films were shot .
1. A Slip In Time
An experiment to imitate the rude comedies of silent movie times.
2. Learning to Skateboard
An office worker took sick leave. To get rid of the daily routine and gain freedom, he decided to learn how to ride a skateboard.
3. ¡La Revolucion de Iguodala!
The film, directed by Justin Lin, tracks the path of a single person’s emotional message through time in various forms.
4. Los Viajes de King Tiny A
funny film about a small dog, which is left to its own devices, while the owner is at work. The amusing creature wanders throughout the city, guided by inner desires, understandable only to her.
5. Reno
Cowboy talks about his wanderings in Nevada on a Honda 50 motorcycle.
Starting February 15, 2007, all films will be available for download, but so far they can only be received at the GSMA Congress via Bluetooth, if you walk past the Sundance booth with your mobile phone.
For the distribution of future films, you can use different business models, and not just banal sale of files. Much here depends on telecom operators who may be involved in the distribution of content. By the end of 2007, there will be almost 3 billion mobile phones in the world, so there will be no shortage of potential viewers. If the owners of mobile phones buy ringtones at $ 7 billion a year, then mobile video has excellent commercial prospects.
Currently, some mobile operators offer their subscribers special tariff plans for accessing video clips. For example, data packages of the American operator Sprint Nextel cost $ 15, $ 20 and $ 25 per month. Verizon Wireless operator can buy such a service for $ 15 per month or $ 3 per day.
