October 23, 2006 at 15:24“Soup” suffers from poor PR
The survey regarding the attitude towards “Soup” was formulated quite correctly: “How do you feel about the fact that the Russian online media company “ Sup ” has received a license to serve Cyrillic users of Livejournal in order to improve the quality of the service by improving the quality of translation, localization and user support , as well as providing new opportunities to Russian-speaking users. ”
Of the 6183 people who participated in the survey, the votes were distributed as follows:
positive - 515 (8.3%)
negative - 3158 (51.1%)
while there is no definite opinion - 1277 (20.7%)
I do not care - 1233 ( 19.9%)
As you can see, in fact, we can talk about the mass dissatisfaction of users. The reasons for this discontent are difficult to judge. Most likely, the reasons are mainly subjective. After all, it has long been known that the change of ownership of a mass service is almost always painfully perceived by the users of this service. The same situation was after the purchase of Flickr Corporation Yahoo , after the change of leadership Netscape portal , as well as after the recent YouTube sales .
The users, obviously, have a vague feeling that they were “sold”. In fact, the way it is. Buying the "Russian part of LiveJournal", the company "Sup" does not buy so much technology and content, but first of all - access to the subscriber base. Perhaps this is the largest transaction for the sale of "live goods" in the history of the Russian Internet.
It is necessary to deal with the natural negative reaction of users through competent PR. In our case, PR was virtually absent: “I believe that the public position of the project managers and the people responsible for PR in Soup was slurred, unworked, and eventually became aggressive and inappropriate,” writes in his diarygeneral director of the publishing house "Kommersant" Demyan Kudryavtsev. - I think they were not ready for either the level of public interest, or the topics of emerging issues ... It is necessary to judge by deeds, not by words. It is worth giving “Soup” a try. If they fail, or their innovations spoil the system, well, then - the world is full of other blog services, and everyone who wants to change the site will find their place to taste. Maybe even more convenient. RSS will allow readers to aggregate posts from different blogs in one feed. So I do not see any problem of personal choice. Mass agitation, calls for an "outcome", conspiracy thesis - all this seems senseless and bad to me. "
Meanwhile, the “Soup” and personally Anton Nosik became the target for a real “hatred company”, which is now gaining momentum. Perhaps Anton’s biggest mistake was that he allowed himself to be called his ideological enemies and opponents with the scornful word “bastards”. Opponents immediately distorted his words as if Anton Nosik was talking about all users of Livejournal. The corresponding banners have even appeared on the Web (see screenshot ).
How this story will end is still unknown, but every day the situation seems to be gradually getting out of the control of the PR-service of “Soup”.
Of the 6183 people who participated in the survey, the votes were distributed as follows:
positive - 515 (8.3%)
negative - 3158 (51.1%)
while there is no definite opinion - 1277 (20.7%)
I do not care - 1233 ( 19.9%)
As you can see, in fact, we can talk about the mass dissatisfaction of users. The reasons for this discontent are difficult to judge. Most likely, the reasons are mainly subjective. After all, it has long been known that the change of ownership of a mass service is almost always painfully perceived by the users of this service. The same situation was after the purchase of Flickr Corporation Yahoo , after the change of leadership Netscape portal , as well as after the recent YouTube sales .
The users, obviously, have a vague feeling that they were “sold”. In fact, the way it is. Buying the "Russian part of LiveJournal", the company "Sup" does not buy so much technology and content, but first of all - access to the subscriber base. Perhaps this is the largest transaction for the sale of "live goods" in the history of the Russian Internet.
It is necessary to deal with the natural negative reaction of users through competent PR. In our case, PR was virtually absent: “I believe that the public position of the project managers and the people responsible for PR in Soup was slurred, unworked, and eventually became aggressive and inappropriate,” writes in his diarygeneral director of the publishing house "Kommersant" Demyan Kudryavtsev. - I think they were not ready for either the level of public interest, or the topics of emerging issues ... It is necessary to judge by deeds, not by words. It is worth giving “Soup” a try. If they fail, or their innovations spoil the system, well, then - the world is full of other blog services, and everyone who wants to change the site will find their place to taste. Maybe even more convenient. RSS will allow readers to aggregate posts from different blogs in one feed. So I do not see any problem of personal choice. Mass agitation, calls for an "outcome", conspiracy thesis - all this seems senseless and bad to me. "
Meanwhile, the “Soup” and personally Anton Nosik became the target for a real “hatred company”, which is now gaining momentum. Perhaps Anton’s biggest mistake was that he allowed himself to be called his ideological enemies and opponents with the scornful word “bastards”. Opponents immediately distorted his words as if Anton Nosik was talking about all users of Livejournal. The corresponding banners have even appeared on the Web (see screenshot ).
How this story will end is still unknown, but every day the situation seems to be gradually getting out of the control of the PR-service of “Soup”.