Sent Cossacks received $ 3 million investment

    The PayPerPost service is a trading platform where advertisers post their offers to bribe bloggers. The task of the latter is to publish positive reviews about a particular product. The blogger then receives a reward for his work.

    The so-called "hidden marketing" is much more effective than traditional types of advertising, because it involves channels of personal trust between the author of the blog and its readers. An advertising message is issued as a normal conversation between people and, thus, is more effectively introduced into the consciousness of the “victim”.

    Someone might think that replacing trust with advertising is one of the most immoral acts. But businessmen and marketers of the new generation do not think so. Moreover, such advertising is not prohibited by law. Therefore, marketers are increasingly actively and brazenly starting to infiltrate the blogosphere . Even in Russia, agencies have appeared that specialize in this type of business.

    In America, hidden marketing seems to be gaining momentum seriously. Today it became known that the aforementioned startup PayPerPost received venture financing in the amount of $ 3 million . Among the investors who agreed to finance such a dubious business are the highly reputable funds Inflexion Partners , Villiage Ventures andDraper Fisher Jurvetson . As expected, representatives of these funds will be introduced into the management of the company.

    In one interview ( MP3 ; 53 min, 24.2 MB), the founder of the startup, together with one of the investors, talks about the financial side of the company. They say business is doing very well. There are customers, there are bloggers. For the first few works, orders of approximately $ 100 thousand were completed. It is not surprising that investors express some optimism about the financial prospects of hidden marketing.

    As for the moral side of business, here the position of investors and entrepreneurs is very simple. They say: the market will judge everything.

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