Adsense Audio Launch Already Close

    In January 2006, Google acquired the company DMarc Broadcasting, which is engaged in programming advertising campaigns on the radio. It was an unexpected deal, but its meaning was absolutely clear: the Internet advertising giant decided to expand its sphere of influence and enter the radio advertising market. Since then, for more than half a year there has been no news on this subject, right up to the present day.

    Techtoolblog recently posted a postthat Google is conducting a survey among some users of the Adsense system. The topic of the survey is just advertising on the radio. There are screenshots of the corresponding pages on Google. Obviously, this fact can serve as good evidence that Google’s radio advertising has become a little closer (the last Google poll was about print advertising and was carried out two weeks before the start of the placement of Google ads in the print media). In addition, we had a chance to learn some details about radio advertising.

    On the screenshot of the first pagecontains a detailed description of the new service, which "will connect advertisers directly to radio stations through an automated process." The technology will simplify the process of selling and planning radio advertising so that it is easier to track advertising costs. And one more interesting point: the system will allow advertisers to establish a direct connection with "creative talents" who are directly involved in the production of advertising. What this means is still unclear. Perhaps the customer will be able to indicate the parameters of radio advertising through a computer interface, for example, select the voice of the speaker.

    The second screenshot contains a series of questions about how much the advertiser would be interested in the new service, if it would be provided a) by a group of radio stations; b) Google; c) Yahoo; d) MSN.

    On thethe last page , potential advertisers are asked which payment model is most convenient for them, as well as how important the following parameters are for the system: the simplicity of choosing radio stations, the simplicity of creating advertisements, high ROI, the ability to track the effectiveness of advertising.

    From other sources , additional details about the Google Adsense Audio system have become known. You can register in it and submit your announcement on the air even with a very modest advertising budget of $ 200. At the same time, geotargeting functions will be available, and the advertisement itself can be broadcast on radio, IPTV and through podcasts.

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