Murphy's Law threatens the blogosphere

    American Ted Murphy began to build a business that is potentially capable of discrediting the blogosphere, even in the eyes of its most ardent supporters. It’s all about the Pay Per Post service that he promotes : “pay, and your products or services will be praised in blogs” - this kind of message is addressed to customers of the service.

    The audience reading the paid “blog posts” will not know that they are, in fact, advertising - this is the main bet. That is, we are talking about a type of hidden marketing that has gained tangibility in a particular Pay Per Post service.

    The "engine of trade", which "moves", but at the same time "hides" - is something that many dislike. It feels something vile. And, when this kind of marketing encroached on the blogosphere, the credit of trust to which is still only growing, the network community rebelled in earnest. An example is an article in TechCrunch , which collected a lot of comments with a wide variety of criticisms of the know-how of the entrepreneurial Murphy.

    The device of the Pay Per Post service does not allow the advertiser to select specific blog sites for future advertising reviews - interesting, but this advertisement is encrypted almost from the very beginning. The relationships between the customer and the contractor are automated, and, in fact, to “bribe” the bloggers involved in the system, it’s enough to transfer a certain amount to the account of the account and formulate the task. The advertiser's desire determines the presence or absence of a picture in a future “post”, as well as the degree of emotionality of the blogger with whom he will talk about the product. At the same time, qualifications in Pay Per Post in any form do not pass pornography, as well as goods whose positive description is knowingly false.

    The advertiser can monitor their campaign in dynamics, receiving reports by mail. In addition, the Pay Per Post team monitors the quality of blogging posts - only approved posts will be paid in the end. Bloggers themselves receive about $ 5 for each unique post. Apparently, bargaining is appropriate there.

    In the client section of the site, Tom Murphy actively praises the service, and on his blog he complains more and more about fate: “Whoever I was not under the moon today,” writes Tom after discussing Pay Per Post in TechCrunch. But he has consolation: “The new will always have its critics. I remember people went crazy when Google offered to pay for positions in the search ... ".

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