July 3, 2006 at 23:42Blogs and traditional media adapt to each other
A survey of Europeans aged 18-34 years showed that they rely less on print media and consume more information from the Internet. This trend has been traced for a long time, but now a fact has been documented: the younger generation devotes more time to reading blogs than watching television news and reading newspapers. In America, a similar situation is observed. There, about 50% of citizens in this age group do not read newspapers at all and do not watch news on television.
Researchers believe that right now blogs are entering a new phase of relationships with traditional media. In fact, blogs are already playing the role of traditional media for the younger generation of people. In this regard, the editors of print newspapers and magazines face the question: what to do? There are two options: either ignore the trend, or develop a new strategy in order to minimize the consequences of the loss of young readers.
Apparently, blogs can become a "saving straw" for the print media. With their help, newspapers and magazines can adapt to the habits of the younger generation and establish contact with them. It is not surprising that now many European and American newspapers have opened branded blogs. Through them, young visitors come to newspaper sites. Currently, experts at the European Journalism Observatory emphasize, the launch of their own blogs has become a common practice for many major newspapers.
Blogs, merging into a set of traditional media, act as a watchdog for newspapers and television. Blogs are the most favorable environment for criticism and commentary, which are often splashed onto newspaper pages and TV screens. The most well-known bloggers often appear on the pages of newspapers and on TV, and print journalists are looking for blog posts. That is, a clear interaction is now being established between the new and old means of journalism.
The study also noted the unprecedented growth rate of the blogosphere itself, which doubles every six months. This geometric progression has been observed for quite some time and no end has yet been seen.
One of the interesting laws of the blogosphere is the law of natural selection. Interest in new blogs is growing rapidly and rapidly disappearing, so that only a select few remain at the top of popularity.
In general, experts from the European Journalistic Observatory conclude: the blogosphere and the media sphere are learning to coexist. They are gradually adapting and in the future will harmoniously complement each other.
Researchers believe that right now blogs are entering a new phase of relationships with traditional media. In fact, blogs are already playing the role of traditional media for the younger generation of people. In this regard, the editors of print newspapers and magazines face the question: what to do? There are two options: either ignore the trend, or develop a new strategy in order to minimize the consequences of the loss of young readers.
Apparently, blogs can become a "saving straw" for the print media. With their help, newspapers and magazines can adapt to the habits of the younger generation and establish contact with them. It is not surprising that now many European and American newspapers have opened branded blogs. Through them, young visitors come to newspaper sites. Currently, experts at the European Journalism Observatory emphasize, the launch of their own blogs has become a common practice for many major newspapers.
Blogs, merging into a set of traditional media, act as a watchdog for newspapers and television. Blogs are the most favorable environment for criticism and commentary, which are often splashed onto newspaper pages and TV screens. The most well-known bloggers often appear on the pages of newspapers and on TV, and print journalists are looking for blog posts. That is, a clear interaction is now being established between the new and old means of journalism.
The study also noted the unprecedented growth rate of the blogosphere itself, which doubles every six months. This geometric progression has been observed for quite some time and no end has yet been seen.
One of the interesting laws of the blogosphere is the law of natural selection. Interest in new blogs is growing rapidly and rapidly disappearing, so that only a select few remain at the top of popularity.
In general, experts from the European Journalistic Observatory conclude: the blogosphere and the media sphere are learning to coexist. They are gradually adapting and in the future will harmoniously complement each other.