August 22, 2017 at 18:094 ways to stand out in the coffee company market
In this article, we will talk about templates in the design of companies related to a certain field of activity. Using coffee brands as an example, we chose 4 ways to stand out from the competition, attract attention, be remembered by the buyer, but not look strange. The goal of our article is to help create your own original corporate identity.
Most coffee companies look very similar. Characteristic "coffee" features can be found in corporate colors, logos, all kinds of media and in the interior. Many simply do not want to take risks and do not dare to experiment. Perhaps if you are the owner of a small coffee shop near the metro, you do not need a corporate identity. But those who are building more ambitious plans should think about more.
A source
Typically, coffee companies use natural, food colors. On logos and company media of almost all brands in this area - the same shades of green, yellow and brown. Brown color is associated with coffee itself, green - indicates that the product is close to nature, white - gives a feeling of purity. The most famous examples are Coffeeshop, Coffee House, Chocolate Girl.
To stand out from the competition will help the choice of custom colors. For example, Dunkin Donuts, instead of a typical set of colors, used bright shades of pink and orange. As a result, their logo is also perceived organically, but much brighter than its competitors. Against the general background, the brand is hard to miss. Despite the fact that the company is associated more with donuts, this is a good example of an original approach to your style.
A source
One of our works is the corporate identity for the Coffee Maker company. Designers came up with an interesting approach: use stains of paint to show lightness, inspiration and freedom. Delicate shades of purple and blue, not typical of a coffee shop, attract attention and are remembered by guests:
What, most often, can be seen on the logo of the coffee company? That's right - a cup of coffee and coffee bean. The logical approach! But there are too many companies that look like twin brothers.
To pay attention to you, forget about the templates and use anything: a
clock, a rocket, a train, a ship, or even Frankenstein. Starbucks mermaid, Friendly Coffee owl and the profile of the boy on the Julius Meinl logo did not stop these companies from settling in the minds of millions, as the first association with the word coffee.
A source
Have you ever wondered what shape most coffee logos have? If there is a form at all, then in 99% of cases it is a circle. This standard is justified - the coffee cup is round, the coffee bean is also oval in shape.
But what if you make the coffee logo square? Would you notice him among your circle colleagues? Maybe use a triangular shape? What about the triacystetrahedron?
Such a move is unlikely to alienate customers and is not a big risk, but you will become much more noticeable.
Use text logos, frank minimalism or heraldry, do not forget to experiment with colors! Sometimes, just showing your attitude to a product is no less important than demonstrating it.
Creating a corporate identity for Coffession, our designers used associations with the Illuminati, astrology and alchemy. Coffee makers, like alchemists, create new, interesting combinations. Based on this idea, the Coffession corporate identity was developed:
Most coffee companies are associated either with home production or with a cozy traditional coffee house. Sometimes it’s a street, fair style, but few go further and seriously experiment with style.
Bet on your image. For example, nostalgia for the USSR or eSports, marine themes or superheroes. Let your logo and corporate identity be imbued with a
certain idea. Do not be afraid that it will limit you in the eyes of the audience; rather, on the contrary, your perception will become deeper and more trusting.
Source
Source
We used this approach in the corporate identity of Techno Coffee. The company logo is a burning light bulb in the form of a cup of coffee. Signature pattern - wires that stretch to the cup. These images suggest that coffee is a charge of vitality, which helps the birth of new ideas and good mood.
We hope that this article will help you create a special image of your company. We examined 4 ways to improve your corporate identity with the help of brand colors, media design and logo. To stand out where everyone looks the same, you can choose everything all at once, or else — any of these methods. Be original, then you will have a corporate identity, which means customer confidence.
The text was prepared by the copywriter of the Logomachine - Nikolai Romanov
Most coffee companies look very similar. Characteristic "coffee" features can be found in corporate colors, logos, all kinds of media and in the interior. Many simply do not want to take risks and do not dare to experiment. Perhaps if you are the owner of a small coffee shop near the metro, you do not need a corporate identity. But those who are building more ambitious plans should think about more.
A source
1. Bright color scheme
Typically, coffee companies use natural, food colors. On logos and company media of almost all brands in this area - the same shades of green, yellow and brown. Brown color is associated with coffee itself, green - indicates that the product is close to nature, white - gives a feeling of purity. The most famous examples are Coffeeshop, Coffee House, Chocolate Girl.
To stand out from the competition will help the choice of custom colors. For example, Dunkin Donuts, instead of a typical set of colors, used bright shades of pink and orange. As a result, their logo is also perceived organically, but much brighter than its competitors. Against the general background, the brand is hard to miss. Despite the fact that the company is associated more with donuts, this is a good example of an original approach to your style.
A source
One of our works is the corporate identity for the Coffee Maker company. Designers came up with an interesting approach: use stains of paint to show lightness, inspiration and freedom. Delicate shades of purple and blue, not typical of a coffee shop, attract attention and are remembered by guests:
2. Unexpected logo
What, most often, can be seen on the logo of the coffee company? That's right - a cup of coffee and coffee bean. The logical approach! But there are too many companies that look like twin brothers.
To pay attention to you, forget about the templates and use anything: a
clock, a rocket, a train, a ship, or even Frankenstein. Starbucks mermaid, Friendly Coffee owl and the profile of the boy on the Julius Meinl logo did not stop these companies from settling in the minds of millions, as the first association with the word coffee.
A source
3. Custom shapes
Have you ever wondered what shape most coffee logos have? If there is a form at all, then in 99% of cases it is a circle. This standard is justified - the coffee cup is round, the coffee bean is also oval in shape.
But what if you make the coffee logo square? Would you notice him among your circle colleagues? Maybe use a triangular shape? What about the triacystetrahedron?
Such a move is unlikely to alienate customers and is not a big risk, but you will become much more noticeable.
Use text logos, frank minimalism or heraldry, do not forget to experiment with colors! Sometimes, just showing your attitude to a product is no less important than demonstrating it.
Creating a corporate identity for Coffession, our designers used associations with the Illuminati, astrology and alchemy. Coffee makers, like alchemists, create new, interesting combinations. Based on this idea, the Coffession corporate identity was developed:
4. Unusual style
Most coffee companies are associated either with home production or with a cozy traditional coffee house. Sometimes it’s a street, fair style, but few go further and seriously experiment with style.
Bet on your image. For example, nostalgia for the USSR or eSports, marine themes or superheroes. Let your logo and corporate identity be imbued with a
certain idea. Do not be afraid that it will limit you in the eyes of the audience; rather, on the contrary, your perception will become deeper and more trusting.
Source
Source
We used this approach in the corporate identity of Techno Coffee. The company logo is a burning light bulb in the form of a cup of coffee. Signature pattern - wires that stretch to the cup. These images suggest that coffee is a charge of vitality, which helps the birth of new ideas and good mood.
Conclusion
We hope that this article will help you create a special image of your company. We examined 4 ways to improve your corporate identity with the help of brand colors, media design and logo. To stand out where everyone looks the same, you can choose everything all at once, or else — any of these methods. Be original, then you will have a corporate identity, which means customer confidence.
The text was prepared by the copywriter of the Logomachine - Nikolai Romanov