December 13, 2006 at 11:03User escort
Recently I looked through several of the largest web projects in different countries (and, in part, their statistics) with the aim of conferring the honorary title of "web dvanol" (in my head, naturally). At the same time, I did not take into account the general obvious aspects of the new generation of Internet sites (Ajax, human-readable URLs and other crap) and did not take into account thematic web projects, all sections of which are united by one line.
I checked only for attractiveness, connectedness and understandability from the point of view of different categories of visitors.
Started with Google. The main page is laconicism itself. It is very clear why people work and what are world leaders. This is a search. We get on the main page just a search, although the company has more than 20 equally large projects.
Google began to work as a search engine. He continues to be. The likelihood that a Web user entering the site by accident is lost is minimized.
Further, again, is a positive experience. Yandex. From the very beginning to the present day, the system is positioned as a search engine. Everything else is enclosed, although no less important. On the Yandex main page, we see the absolute dominance of news information, and certainly not from a series of entertainment. The main page of the site is glad to accept people working with Yandex. For people having fun with Yandex, there are ya.ru and other bells and whistles ( www.yandex.ru/white.html , for example).
Then I looked at the site of the once tycoon of the web industry Yahoo. It immediately became clear why the guys had problems. No classification and sorting of its users. Links to all sections of the site are piled on the left. Among them (the order has been restored) - finances and games. Done very wrong. The financier rarely needs a link to the game, and the gamer - to finance. It's so easy!
Everything is clear with Yahu. Five years ago, when the company's value exceeded 150 billion (the current value of Google, by the way), management and developers relaxed the rolls, resting on their laurels. In the end, what we see.
In the footsteps of an older (?) American brother, Mail.ru boldly strides The only thing that keeps the site among the industry leaders is an attractive domain name and a well-known brand. Such a quantity of commercial information (advertising, banners, links to “friendly” projects) cannot be found on any major Runet web project. There is no connection between the main information on the pages and other sections of the site to which links are indicated. Looking through the mail, you can see the offer to read about Beyonce, which starred for gays. Fucking me Beyonce?
Ukrainian web projects have a scheme similar to all the listed projects (mentality, there's nothing to be done). Some (Bigmir, Ai. Yu, Waportal ...) have a dump from the sections a la “we advise you to see everything that we have”, while others (Meta, UkrNet) have a clear orientation to certain categories of users.
Well-formed “type user escort” (escorting certain categories of visitors to the site until they receive the necessary information) does not exist in multi-thematic Ukrainian websites.
The user sees the same advertisement (often, regardless of the section), the same page layout, links to other sections of the project that are completely irrelevant to his requests. The result is approximately like this:
The basic principle of UE (user escort) is to limit the user from unnecessary, interfering elements when viewing them the most important information for him. There are a lot of methods for determining pertinency (the ratio of the amount of useful information to the total volume of information received), starting with the questions “Did this information help you?”, Ending with an analysis of page click through statistics.
Among all the positive aspects of UE, I want to note two: the formation of a positive user experience about the site and the creation of a permanent audience.
Of course, UE means changing most of the programming. Many website managers are simply not ready for this. So, in the end, we get the development of Western projects aimed at user convenience, and the dying of domestic, oriented at the convenience of owners.
I checked only for attractiveness, connectedness and understandability from the point of view of different categories of visitors.
Started with Google. The main page is laconicism itself. It is very clear why people work and what are world leaders. This is a search. We get on the main page just a search, although the company has more than 20 equally large projects.
Google began to work as a search engine. He continues to be. The likelihood that a Web user entering the site by accident is lost is minimized.
Further, again, is a positive experience. Yandex. From the very beginning to the present day, the system is positioned as a search engine. Everything else is enclosed, although no less important. On the Yandex main page, we see the absolute dominance of news information, and certainly not from a series of entertainment. The main page of the site is glad to accept people working with Yandex. For people having fun with Yandex, there are ya.ru and other bells and whistles ( www.yandex.ru/white.html , for example).
Then I looked at the site of the once tycoon of the web industry Yahoo. It immediately became clear why the guys had problems. No classification and sorting of its users. Links to all sections of the site are piled on the left. Among them (the order has been restored) - finances and games. Done very wrong. The financier rarely needs a link to the game, and the gamer - to finance. It's so easy!
Everything is clear with Yahu. Five years ago, when the company's value exceeded 150 billion (the current value of Google, by the way), management and developers relaxed the rolls, resting on their laurels. In the end, what we see.
In the footsteps of an older (?) American brother, Mail.ru boldly strides The only thing that keeps the site among the industry leaders is an attractive domain name and a well-known brand. Such a quantity of commercial information (advertising, banners, links to “friendly” projects) cannot be found on any major Runet web project. There is no connection between the main information on the pages and other sections of the site to which links are indicated. Looking through the mail, you can see the offer to read about Beyonce, which starred for gays. Fucking me Beyonce?
Ukrainian web projects have a scheme similar to all the listed projects (mentality, there's nothing to be done). Some (Bigmir, Ai. Yu, Waportal ...) have a dump from the sections a la “we advise you to see everything that we have”, while others (Meta, UkrNet) have a clear orientation to certain categories of users.
Well-formed “type user escort” (escorting certain categories of visitors to the site until they receive the necessary information) does not exist in multi-thematic Ukrainian websites.
The user sees the same advertisement (often, regardless of the section), the same page layout, links to other sections of the project that are completely irrelevant to his requests. The result is approximately like this:
The basic principle of UE (user escort) is to limit the user from unnecessary, interfering elements when viewing them the most important information for him. There are a lot of methods for determining pertinency (the ratio of the amount of useful information to the total volume of information received), starting with the questions “Did this information help you?”, Ending with an analysis of page click through statistics.
Among all the positive aspects of UE, I want to note two: the formation of a positive user experience about the site and the creation of a permanent audience.
Of course, UE means changing most of the programming. Many website managers are simply not ready for this. So, in the end, we get the development of Western projects aimed at user convenience, and the dying of domestic, oriented at the convenience of owners.