AdAge - articles about Internet marketing (part 2)

There is no time to write about each article in detail, but I don’t want to hide interesting information, so here is a megabygched review of articles by authoritative sources on the topic of brand integration on the Internet with an indication of the sources, so if you want, you can always read it.

Marketing people are not 100% sure about the network.
Advertising Age - June 12, 2006
Rance Crain

AdAge director’s article about the effectiveness of direct advertising on the network is in question. Here are the main points of the article:

- People never click on a banner if the message is not related to the topic of their search at the moment

- Only narrow and ideally targeted communication can be effective advertising on the Internet

- TV advertising - passive monitoring, Internet - active search. Therefore, the TV viewer can swallow a message that is designed to change his views, and the Internet surfer will buy only the message that matches his own.

“Users know more about the effects on the brain of online advertising than advertisers.” Therefore, without knowledge of the network culture from the inside, it is impossible to create an effective message.

Said Krein, in my opinion, confirms the effectiveness of contextual advertising and all sorts of focuses + simple and understandable approaches to creativity and copy, rather the need for a lack of creative cleverness. Maximum functionality and proper targeting is the success of advertising on the Internet.

Further:

- A brief overview of the latest articles on a powerful online resource about online marketing.ClickZ.com
- After that, a few more articles from Adage, including a story about how advertisers study online trends and then develop the right offline campaigns.