YouTube introduces non-switchable ads for all

On the official YouTube channel Creator Insider, a video titled “Want to increase advertising revenue?” Was published for video content authors. It tells important news for YouTube Partners members: they will soon be able to significantly increase monetization thanks to a new non-switchable video advertising option . This ad viewer will not be able to squander one click of the Skip Ad button , as usual.

Previously, non-switchable ads were available only to selected partners. The experiment has proven its effectiveness - and soon the option will be made available to all authors who have the right to insert advertising into videos. It can be assumed that many will take advantage of such an attractive opportunity to increase income.

As part of the previous experiment earlier this year, the duration of advertisements without the possibility of a pass was limited to 15-20 seconds , depending on the region. In the EMEA region, India, Malaysia and Singapore, it is 20 seconds, in other countries - 15 seconds.

Reportedly, the default non-switchable ad format will replace the TrueView ad format (which is turned off after 5 seconds of viewing) in all old videos that used the TrueView format, even if the channel did not request such a change and previously the non-switchable ad was not available This automatic change will immediately increase Google’s advertising revenue. Channel owners can then manually disable the new ad format that has been activated by default.

Judging by the comments to the above video with the announcement, many users are unhappy with the innovation of YouTube. Someone says that he would prefer to close the video with non-switchable ads if it needs to be watched for longer than 5 seconds. Thus, the author of the video content will not receive any advertising revenue at all. At the same time, authors can track viewers' behavior and reactions to the introduction of non-switchable advertisements in the settings of their Creator Studio.