Brave Browser introduces a reward-based advertising platform

Starting today (04/24/2019), Brave Rewards is available for users of the latest Brave browser. When Brave Rewards is activated, users who view ads provided by Brave Ads will receive 70% of the advertising fee as a reward.

A bit about Brave

Brave is a free and open source web browser based on Chromium, announced by the co-founder of the Mozilla Project and JavaScript creator Brendan Eich. @ ru.wiki
By default, ad blocker and web tracking are built into the browser. The main direction of development is the development of a model for rewarding users for viewed content. @ en.wiki

Brave ads

Brave Ads is not a substitute for existing online advertising. These systems are separate and complementary (?). The Brave browser - by default - blocks online ads and user tracking systems. The user can activate the option to view ads provided by Brave Ads itself in the browser settings.

Opt-in

By activating Brave Ads, notifications about the ability to view ads are provided during the web surfing process. By clicking on the notification, the user goes to a new browser tab with an advertising page. The user also has the ability to adjust the frequency of advertisement notifications.

Personal data

Brave Ads ensures the safety of personal data. The selection of advertising is determined on the side of the user, and personal information is not transmitted anywhere.

70% of ad revenue

Users receive 70% of advertising revenue, 30% will get Brave. User revenue is translated into Basic Attention Tokens (BAT). BAT can be used to donate your favorite sites or authors you like. Brave is also working on ways to convert BAT to real currency.

Total

Brave Ads offers a mutually beneficial system that complies with the GDPR ( General Data Protection Regulation ), and focuses on a decent assessment of the user's attention.

PS

Starting today (24/04/2019), Brave Ads will be available in the USA, Canada, France, Germany and the UK. An expansion of the number of regions is planned in the near future. The integration of Brave Ads into mobile versions of the browser will happen in the coming months.

Project page.

Original news.