April 18, 2019 at 13:37One task from SEO routine: 3-step solution
In truth, this is not a “bomb” case, but a standard SEO situation and its usual solution. Of these situations, most of the work consists. In this case, the article will be interesting to owners of online stores.
The client’s site is greatly lost in position at one point. As a result, less traffic and calls. A story about a typical problem and its solution.
1. Identify the sagging cluster of semantics. In fact, it was immediately clear that the most basic requests slipped: “buy car trailers”, “car trailer”, etc.
2. We study page optimization. We see an explicit pinch of keywords. And not in the texts, but in the functional blocks of the site (a common mistake of owners of online stores). For example, a frequent occurrence of keywords was in the filter (towbars, trailers, etc.).
3. On the product page there was a block “similar products”. He was absolutely not needed, in the context of choosing a trailer. But he added spam.
4. On the pages of articles there was a through (displayed on all pages of articles) block "12 months warranty on passenger trailers." This is another +1 key "passenger trailers" on each page of the site.
5. In the header of the site there were several links to manufacturers.
Quite aggressive, cross-cutting linking.
Conclusion - a clear spamming keywords, the presence of excess linking.
Stage 2 - solving the problem
We formulate the tasks:
The overall result is as follows (screenshot topvisor.ru). In each month, we observed changes in a positive direction. In the end, the position was returned.
They brought to the TOP such requests as “car trailers”, “car trailers”, “car trailer”, “buy a trailer”, etc.
Here I tried to reflect how work with SEO flows. There are 15 such tasks per day. Each has its own peculiarities.
For owners of online stores - note that elementary blocks of filters or “through” links can seriously affect positions for the worse. Here are a few simple recommendations:
1. Check if your product blocks (on category pages) in noindex are closed. This can be done using the RDS bar (http://www.recipdonor.com/bar).
Blocks blocked from indexing will be displayed as follows:
2. Pay attention to “through” blocks with links. If this is present - be aware, the link (text or image) is on ALL pages of the site. And this is an extremely aggressive linking. I recommend avoiding this.
3. If the site crashes, do the analysis in 3 steps (for those who do not have this core):
A) Identify a common cluster of dropped requests. There may be several. Suppose the requests “buy a car trailer”, “car trailer Moscow”, “car trailer price”, “headlights for a trailer Moscow”, “a lamp for a trailer”, “chain safety trailer”, “trailers for a car price”, “car trailers” sank Moscow ”
B) We form the table: C)
We determine the relevant page of each cluster.
Passenger trailers - site.ru / product-category
Accessories - site.ru / product-category / aksessuary-i-zapasnye-chasti
And now we look at what happens with these pages.
We hope the article was useful to you, thank you for your attention.
Contact information:
Email: 10@toptop.guru
Vkontakte: vk.com/10toptop
Phone: +7 (3412) 32-24-34
WhatsApp, Viber: +7 (965) 842-24-34
The client’s site is greatly lost in position at one point. As a result, less traffic and calls. A story about a typical problem and its solution.
Stage 1 - Problem Identification
1. Identify the sagging cluster of semantics. In fact, it was immediately clear that the most basic requests slipped: “buy car trailers”, “car trailer”, etc.
2. We study page optimization. We see an explicit pinch of keywords. And not in the texts, but in the functional blocks of the site (a common mistake of owners of online stores). For example, a frequent occurrence of keywords was in the filter (towbars, trailers, etc.).
3. On the product page there was a block “similar products”. He was absolutely not needed, in the context of choosing a trailer. But he added spam.
4. On the pages of articles there was a through (displayed on all pages of articles) block "12 months warranty on passenger trailers." This is another +1 key "passenger trailers" on each page of the site.
5. In the header of the site there were several links to manufacturers.
Quite aggressive, cross-cutting linking.
Conclusion - a clear spamming keywords, the presence of excess linking.
Stage 2 - solving the problem
We formulate the tasks:
- Disable all filters from the left column. The site has only 30 trailers. There is no need for such a large filter. An alternative solution to this problem is to put the filter in the noindex tag. Then search engines will not see him;
- Instead of the links in the header - write the type of activity - "passenger trailers and accessories";
- Turn off the block "similar products";
- We remove key entries from through blocks in articles.
Stage 3 - monitoring of the result, adjustment
The overall result is as follows (screenshot topvisor.ru). In each month, we observed changes in a positive direction. In the end, the position was returned.
They brought to the TOP such requests as “car trailers”, “car trailers”, “car trailer”, “buy a trailer”, etc.
General conclusion
Here I tried to reflect how work with SEO flows. There are 15 such tasks per day. Each has its own peculiarities.
For owners of online stores - note that elementary blocks of filters or “through” links can seriously affect positions for the worse. Here are a few simple recommendations:
1. Check if your product blocks (on category pages) in noindex are closed. This can be done using the RDS bar (http://www.recipdonor.com/bar).
Blocks blocked from indexing will be displayed as follows:
2. Pay attention to “through” blocks with links. If this is present - be aware, the link (text or image) is on ALL pages of the site. And this is an extremely aggressive linking. I recommend avoiding this.
3. If the site crashes, do the analysis in 3 steps (for those who do not have this core):
A) Identify a common cluster of dropped requests. There may be several. Suppose the requests “buy a car trailer”, “car trailer Moscow”, “car trailer price”, “headlights for a trailer Moscow”, “a lamp for a trailer”, “chain safety trailer”, “trailers for a car price”, “car trailers” sank Moscow ”
B) We form the table: C)
We determine the relevant page of each cluster.
Passenger trailers - site.ru / product-category
Accessories - site.ru / product-category / aksessuary-i-zapasnye-chasti
And now we look at what happens with these pages.
- Check the text using advego.com/text/seo or content-watch.ru ;
- Look at the layout of the text. Pictures, lists, headlines - all this should be present;
- Read the text. If it by itself is read crookedly, not informatively and contains more water - correct it;
- Do not forget about the number of internal links (incoming and outgoing). They should not be inadequate. In the text, put no more than 2;
- Check if the page is in the Yandex index. To do this, there is a tool in the webmaster panel:
We hope the article was useful to you, thank you for your attention.
Contact information:
Email: 10@toptop.guru
Vkontakte: vk.com/10toptop
Phone: +7 (3412) 32-24-34
WhatsApp, Viber: +7 (965) 842-24-34