Content 2018: look wider, dig deeper

    On November 29th, we gathered a bunch of people again to share content marketing experience.

    No, it was not like that, we had already done it before. Let's talk about augmented reality! Balloons! Art! Retraining of the humanities! The current "Contenting" was picked up by a fountain of fresh topics in 20 reports. The leitmotif of the conference was the topic of introducing editors to programming. After all, who writes in Habr: either techies who have mastered the field of writing, or vice versa - humanitarians who have mastered the expert field of techies. To do this, we called 40 thematic speakers and divided them into two streams: technology and creative. A lot of photos and details - under the cut.




    We held the conference in a cozy loft near the Baumanskaya metro station in Moscow. And close to the habraofis, and the whole Horsterma is nearby. But it almost didn't bother anyone. We will not say that Maslow’s pyramid was turned upside down, but some of the audience almost did not succumb to hunger. All day!


    The main hall is about to begin to fill with guests. See how interesting a wooden ball fits into a monochrome interior.




    Our partner Letters Metter. They made us a cool UFO t-shirt. The


    giant letters HABR are ready for guests to arrive. Markers relied on the letters so that everyone could leave their mark.


    Letters after the guests' arts

    Our technology partner is RuVDS. Here, guests could recharge their gadgets.

    The conference participants managed to not only Borjom, but also code.


    On the sticker table you can assemble your own sticker pack from Habr and partner sticker packs


    And these stickers were made by the producers of the content studio in response to the Avito sticker test

    Discussion about creative and technological trends in the media. Instead of the sick Denis Kryuchkov, Sergey Baryshnikov from Bigpicture is involved. One of the main thoughts: “The media problem is now - nothing revolutionary is happening. Therefore, the advertiser is trying bloggers. ”


    On the slide, you can guess that we are talking about augmented reality. Anastasia Batsueva from the Super TV channel talks about how to use AR in social networks. Everything doesn't end on wacky ears a la Snapchat - Anastasia gave examples of Asus, Nike, KIA and many more brands


    The bearded man is fascinated by the glass ball. This is symbolic. Before us is Danil Dekhkanov from the FU2RE agency, he talked about how the RuVDS project was prepared to launch a server in a balloon.


    Coub.com speakers talked about new content formats. The guys were worth listening to - they created one such popular format themselves.


    Connected London. Devrell expert Daria Bogomolova, a member of Tech London Advocate, talks about how things work with technology communities abroad. Spoiler: Habra is missing there


    Mikhail Bode, founder of GZOM, drowns for the importance of mastering texts for UX. The reason is simple - no one should hide from them.


    And this is Alexey MagisterLudiStatsenko, the creator of the jet board, tells how participation in the habrasociety helps in his project


    Here, by the way, the board itself

    Honored Habraaut Zelenyikot spoke about space content


    Other honored techno authors ahriman , eyeofhell , vvzvlad and olegchir talk about how to work with techno authors


    On corkboards, every techie could write something about the humanities, and every humanist could write something about the techies. The degree of courtesy sometimes went off scale. We

    finished the conference by auction. The presented lots were: a hookah with Bumburum, a T-shirt with a UFO, slug hemp, as well as cultural and gastronomic entertainment.





    170 editors, authors and micro-publishers took part in the conference, 21,600 points were earned by the audience for questions to speakers and spent at the auction (200 points of “Karma” were given for the question).



    There is a solemn collective battle of hemp



    And this is our special guest Dr. Tatyana Shilova .

    In conclusion, we want to thank our sponsors and partners:


    Reports from the "Content" Habraconference are available in video format. 16 hours of useful information, 26 presentations and 3 discussions on how to make cool content about and using technology. Promotion code: habr_online_promo.

    See you at Contenting 2019!

    Also popular now: