December 21, 2015 at 12:23Infographic research: New Year's e-shop online
We at PayOnline already feel the New Year peak of sales, at this time the turnover of payments increases significantly. It seemed to us an interesting idea to collect several studies on this topic in one post. To start, GFK, in collaboration with PayPal, has identified New Year online shopping trends among 5,000 Internet users in Russia, Hungary, Poland, Turkey and the Czech Republic using Computer-Assisted Web Interviewing ( CAWI ). The main conclusion is that online shopping before the New Year has become familiar to Russians. 65.1% of Russian respondents at least once purchased gifts online. Only 18.4% have never done this. 56.2% of the study participants confirmed that at least once they bought gifts from a smartphone or tablet.
Gifts for themselves will be made by 40.4% of Russians surveyed, and by colleagues - 25.5%. And 13.7% of respondents will put a gift for their pet under the tree.
Virtual gifts are becoming more popular: tickets, books, games and other intangible goods. 20% of Russians have ever received such presents, and also plan to please their loved ones with a similar surprise.
It was interesting to correlate these data with the results of the Deloitte study , according to which Russians consider money the most desirable gift (48% of men and 55% of women). According to the same data, 33% and 30% of men respectively want to get a smartphone and a computer. In second place for women in popularity - travel as a gift (48%), perfumes and cosmetics - in third (39%).
According to a study conducted about a month ago by PayPal and Ipsos, Russia is among the three largest foreign online buyers of goods from China, the top five for Europe (the top three for Germany and the top ten for the UK, the leader for Turkey), and the top ten largest foreign buyers of goods from the United States. The reasons why Russians prefer to buy in foreign online stores:
In foreign online stores, Russians are interested in the same categories of goods as in domestic stores:
But what factors affect the choice of online payment in foreign stores:
Commenting on the study, the head of PayPal in Russia Vladimir Malyugin noted that Russians are switching to electronic payment methods. 45.1% still pay cash to the courier from time to time, but almost as many respondents (45.3%) use e-wallet payment.
Based on Oborot , for the PayOnline corporate blog . If you need to organize the acceptance of payments on the site and make the New Year shopping for your customers as comfortable as possible, feel free to contact .
Gifts for themselves will be made by 40.4% of Russians surveyed, and by colleagues - 25.5%. And 13.7% of respondents will put a gift for their pet under the tree.
Virtual gifts are becoming more popular: tickets, books, games and other intangible goods. 20% of Russians have ever received such presents, and also plan to please their loved ones with a similar surprise.
It was interesting to correlate these data with the results of the Deloitte study , according to which Russians consider money the most desirable gift (48% of men and 55% of women). According to the same data, 33% and 30% of men respectively want to get a smartphone and a computer. In second place for women in popularity - travel as a gift (48%), perfumes and cosmetics - in third (39%).
According to a study conducted about a month ago by PayPal and Ipsos, Russia is among the three largest foreign online buyers of goods from China, the top five for Europe (the top three for Germany and the top ten for the UK, the leader for Turkey), and the top ten largest foreign buyers of goods from the United States. The reasons why Russians prefer to buy in foreign online stores:
In foreign online stores, Russians are interested in the same categories of goods as in domestic stores:
But what factors affect the choice of online payment in foreign stores:
Commenting on the study, the head of PayPal in Russia Vladimir Malyugin noted that Russians are switching to electronic payment methods. 45.1% still pay cash to the courier from time to time, but almost as many respondents (45.3%) use e-wallet payment.
Based on Oborot , for the PayOnline corporate blog . If you need to organize the acceptance of payments on the site and make the New Year shopping for your customers as comfortable as possible, feel free to contact .